Digital marketing leader Higher Images (www.higherimages.com) is expanding its public relations services with a program called HI Impact to help businesses merge traditional and online PR.
“There’s a tremendous demand for an affordable program for businesses to keep up with the constantly changing demands of the Internet,” Higher Images President and CEO Bryan Thornberg said. “Small and medium sized companies need this to compete and many have a hard time affording the migration into the digital marketplace. They are basically looking for ways to control their online image that extend beyond the obvious,” he added.
Higher Images has been successful with public relations for years, what’s new is the addition of two strategic PR packages tailored to meet the changing demands in the way companies are building and promoting their online image.
The first package is HI Impact Pro which uses proprietary technology and PR prongs for branding a sustainable online image. The intent of this package is to help companies build and promote their online reputation. The second package is HI Impact 360, a mix of technologies and strategic initiatives reaching various media types based on a company’s needs and budget. This custom package includes options for all types of Search Engine Marketing and has options such as Google Photo Tours, press releases, logo design, graphic design, and Search Engine Optimization.
Higher Images spent a decade developing its Digital HI suite of technologies that are being used across the United States, Japan, Australia, Great Britain, and the Caribbean. "We are one of a few companies in the world to build out a comprehensive platform to stay on the cutting-edge of the digital world," Thornberg said. “With respect to PR, we are accountable for results and able to hold the costs down for our customers because we have immediate access to all the types of marketing data in one platform,” he added.
“We’re leveraging top notch content with proprietary technologies, online data, analytics, social media, accountability, and research to offer clients a full digital spectrum under one platform," the company’s Public Relations Director Ruth Hawk said. “The process allows us to keep a human element in the online experience in creating content people want to read and listen to,” she added.