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PR PROfiles: Sarah Evans, J Public Relations

Sarah Evans, J Public RelationsSarah Evans


J Public Relations

Length of PR career (so far): 15 years

Most poignant professional moment: Moving to NYC, having never been here before. I was doing PR in San Diego and knew that I wanted to be in NYC. I thought I’d come for a couple of years. That was 12 years ago.

Number of 2 a.m. calls from a client this month: Thankfully, none. However, working with clients in many time zones, there are many late (and early) calls. I regularly wake up to emails from Europe and the Middle East.

Best thing about working at your agency: The people. I feel grateful to work with teammates, media and clients that I also consider personal friends. We have fun. I don’t like it when it’s too quiet in the office.

Most misunderstood thing about PR: Our job looks glamorous and it is, a small part of the time. We work hard and spend many, many not-so glamorous hours behind-the-scenes.

img_2973Most interesting thing about your job: For me, it’s the 360 view I have of the travel industry. I know so much about hotels, the operations, etc. having spent 15 years publicizing them.

Number of meetings you were in last week: I honestly have no idea because it’s a lot. The core part of my role is meeting with our team, clients, media, potential new clients, etc.

Rate your math skills from 1-10: I’d give it a strong six. I have a photographic memory when it comes to numbers so that comes in handy with math. I still remember all of my friends’ phone numbers growing up.

Best advice to a PR student: PR is not all created equal. Make sure you pick a genre of PR that you’re completely passionate about. For me, that’s travel, spas and wellness.

What do you read daily? The Wall Street Journal, The New York Times and New York Post.

Sarah Evans, J Public RelationsFavorite way to de-stress: Working out. And, spending time with my family.

Brand that does the best PR: I admire SoulCycle and the brand they’ve created. They’ve not only had awesome press, but they’ve created a movement with people who are addicted to the uplifting positivity and killer workout that it offers.

Favorite non-work hobby: I’ve been very into boxing for many years and lately it’s been hot yoga.

Cocktail of choice: Extra dirty martini with blue cheese olives.

Your first “real” job: My first real job was assisting the General Manager at the Hotel Del Coronado in San Diego. It’s now one of our clients so that’s come full circle.

Childhood “dream job”: I wanted to be Katie Couric.

Your next big adventure: My newest big adventure is tackling the suburbs. I recently moved to Connecticut after living in the city for 12 years, so I’m working to find my new routine and rhythm while still working in the city.

Your ideal Saturday: Hot yoga followed by anything with my husband, two daughters and maltipoo, Bear.

Want to be a PR PROfile source, or know someone who would be a perfect fit? Email the editor at

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