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PR PROfiles: Nancy Behrman, Behrman Communications

NB HeadshotNancy Behrman

Founder

Behrman Communications

Length of PR career (so far): 30 years this year

Your most memorable campaign: My first client, Kiehl’s Since 1851, stands out precisely because we never did a campaign. Instead, the owner Jami made her own rules and we went about PR in the most creative ways possible.

Most poignant professional moment: When our client Eos (Evolution of Smooth) thanked the agency on the back of Women’s Wear Daily for helping to build them into the number one lip balm in the US. It was incredibly touching.

Number of 2 a.m. calls from a client this month: Zero this month. The operative word being this.

Biggest complaint about social media: Honestly, I don’t have any complaints. I think social media has done wonders for the industry and the way we build brands.

NB with AbbeyBest thing about working at your agency: Being able to work with such a sharp and dedicated team. We truly have an atmosphere of support and collaboration.

Last time you didn’t do any work all weekend: Last summer in Barcelona, when I was on vacation with my daughter. Sometimes it takes leaving the country.

Most misunderstood thing about PR: It takes time to build a brand. There is no such thing as overnight success in this field. Hard work is always part of the equation.

Most outrageous client request: I once had a client order me to stop breastfeeding and go into another room.

What got you interested in a PR career? I fell into it and quickly grew to love it. I also had a knack and a talent for it, which didn’t hurt.

Most interesting thing about your job: Watching brands grow from their infancy stages into household names. Especially if they introduce an entirely new category into the mix.

Number of meetings you were in last week: At least three a day, so at a minimum 15. Too many to remember.

Behrman Communications, Nancy BehrmanYour nightmare client in 3 words: Unrealistic, demanding, apathetic.

Rate your math skills from 1-10: 8

Best advice to a PR student: Toss the marketing and communications books away and get yourself a great internship with a PR agency. Be prepared for whatever comes your way.

What do you read daily? The New York Times.

Favorite way to de-stress: Taking a SoulCycle class.

Favorite non-work hobby: Reading at my home in the Berkshires.

Last book you read: A Little Life by Hanya Yanagihara.

Favorite movie this year: Room

Your first “real” job: Cocktail waitressing at the Red Lion Inn in Stockbridge, Massachusetts.

Three people you’d love to invite to dinner: Diane Lane, Christiane Amanpour, David Axelrod.

Your ideal Saturday: Coffee and a newspaper after sleeping in, followed by a walk to the bridge down the road from my home in Berkshires, a swim, and dinner with friends at home.

Want to be a PR PROfile source, or know someone who would be a perfect fit? Email the editor at richardc@bulldogreporter.com.

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