Manager of Professional Relations
Length of PR career (so far): Roughly 10 years, but the core of my experience comes from Pascale, where I’ve been for 8.5+ years.
Your most memorable campaign: Being involved in the FDA approval, and commercial launch, of the Argus II Retinal Prosthesis—the first “bionic eye” to be approved in the U.S.
Biggest complaint about social media: Politics—is that word, alone, descriptive enough? 😉
Best thing about working at your agency: The flexibility that working in a virtual office can offer if you work hard and efficiently.
Most outrageous client request: “By this time next year, we want to be the biggest players in the digital space in the industry. Period.” …says the small company with no budget.
What got you interested in a PR career? I was inspired by Kate Hudson in the movie “How to Lose a Guy in 10 Days” and had been double majoring in Mass Media Communications and English to go into journalism. A highly influential professor met with me, suggesting that I give PR a shot and that was that.
Most interesting thing about your job: The different, life changing, groundbreaking technologies we get to work with in healthcare communications.
Number of meetings you were in last week: 8, but I also had to take a sick day.
Rate your math skills from 1-10: Solid 6. I was always in advanced math classes and did alright, but words are definitely better friends to me than numbers.
Best advice to a PR student: Get involved. Take college seriously. Get all of the experience you can through shadowing, internships and other “outside the classroom” experience. The real world is the best way to get experience in what a career in PR is like.
What do you read daily? I try to follow LOTS of different media outlets with varied views. Especially in the election cycle, feel it’s extremely important to not only follow the stations that I feel I most relate to, but also the ones that I don’t. There are at least two sides to every story being spun.
Favorite way to de-stress: A good, long walk outdoors with my husband and dogs.
Brand that does the best PR: I’m biased, but think that Pascale client, Imprimis Pharmaceuticals, is doing everything right this year in terms of positive PR and a job well done.
Favorite non-work hobby: I’m wrapping up my yoga teacher training right now, so a lot of my “hobby” time has been yoga focused. But, in general, anything that allows me to tap into my creative side outside of PR and writing- painting, DIY crafting projects, cooking, yoga, etc.
Cocktail of choice: Ketel One dirty martini with blue cheese olives
Your first “real” job: I worked ~3 shifts at McDonald’s when I was 15. It was the only place that would hire me at that age. Shortly after turning 16, I got a job bagging groceries at a local grocery store, and doing cart clean-up in the parking lot.
Your next big adventure: Adventures in home ownership- we just bought our first home and will close in November!
Your ideal Saturday: Being able to “sleep in” past 7am. Getting a good amount of time outdoors. Doing anything that makes me feel like I had a productive, yet relaxing, day.
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