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PR PROfile: Melissa Keklak, MMKpr

Melissa Keklak
MMKpr (West Hollywood, Calif.)

Length of PR career (so far): 10 years

Your most memorable campaign: DEWeezy Campaign, we partnered with Mountain Dew, Lil Wayne and the Mountain Dew skate team, launching various activations around the U.S. including the build out of a brand new skate park opened by Wayne in New Orleans within the 9th Ward district.

Favorite journalist or producer to work with: Lisa Wilson, who is the Supervising Producer at Revolt TV. She’s not only easy to approach but is creative, has an open mind to pitches and really goes out of her way to vet ideas up the chain. I’ve worked with her on a plethora of spots with clients and every time our ideas get better and the process is always seamless.

Number of 2 a.m. calls from a client this month: Well, we are only 11 days in and I just scrolled through my iPhone and so far I have 3 but I usually average about 5-7 monthly.

Best thing about working at your agency: The diversity of our clients and projects. No two days are ever the same here, one day we are rolling out a luxury rehabilitation center in Costa Rica and the next we are on-site for a photo shoot with Latina magazine. It keeps you on your toes, keeps you curious and makes things exciting.

Last time you didn’t do any work all weekend: Ha! 10 years ago, the day before I started my first PR job.

Most misunderstood thing about PR: THANK YOU for asking this because more people should. The most challenging thing I find about our profession is (some) clients’ expectations and understanding of PR. People think PR happens overnight. That if we announce something, it should be all over every outlet within hours and unless you are the President or are part of some ground breaking news—it doesn’t work like that. It takes people like us to not only reach out but follow up, build a relationship with media on your behalf, suggest story angles, etc. There is a lot more to editorial than meets the outside eye.

Most interesting thing about your job: The ability to create “news” and watch what you were a part of.  At the start of my career newspapers, magazines and broadcast news outlets were pretty much it for media vehicles.  Now, with so many new multimedia channels, media is more open to creating engaging editorial about people and companies and to me, that’s pretty interesting to be a part of.

Number of meetings you were in last week: On average I usually have at least one and anywhere up to three daily throughout the week, last week I finished strong with seven.

Rate your math skills from 1-10: See, this is one of the many reasons why PR was such an amazing fit for my life because math and I just never seemed to get along very well. I was more intimidated over my math final in college than I was speaking in front of a group of five thousand people. So I will give my math skills a solid 6.5.

Best advice to a PR student: Focus on your own responsibilities and on being a team player, rather than comparing yourself to others and trying to stand out. Ask for what you want. Don’t wait to be asked because you won’t be. And if you ever think you can’t do something, look at the fools who do.

Favorite way to de-stress: A workout a day keeps my stress away. I try to be really good about taking an hour either first thing in the morning or at the end of the day to get in a workout class with my trainer.

Brand that does the best PR/communications: Nike

Last book you read: “It’s Not How Good You Are, It’s How Good You Want To Be.” by Paul Arden

Cocktail of choice: Red Wine all day, errrday

Your first “real” job: I was a Prep Cook at Everybody’s Cafe in Stroudsburg, PA

Childhood “dream job”: Teacher

Three people you’d love to invite to dinner: Scooter Braun, Oprah and Pharrell

Your ideal Saturday: A hike, the farmer’s market topped off with an outdoor mimosa brunch

Want to be a PR PROfile source, or know someone who would be a perfect fit? Email the editor at

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