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PR PROfile: Laura Danford Mandel, LDM | PR

Laura Danford Mandel, LDM | PRLaura Danford Mandel

Founder & President


Length of PR career (so far): 27 years, though that really dates me!

Your most memorable campaign: I was one of the leads for the PR campaign for the launch of “The Ellen DeGeneres Show” in 2003.  Working with producers, television stations and of course, Ellen, is high on my list!

Favorite journalist to work with: They’re all my favorites—especially the ones who write great stories!

Number of 2 a.m. calls from a client this month: None. I work hard to prevent crises that result in middle-of-the-night calls.

Biggest complaint about social media: I have no complaints about social media, as long as it is used in a positive and constructive way.

IMG_1464Best thing about working at your agency: My agency gives me an opportunity to customize campaigns for each client.

Last time you didn’t do any work all weekend: I try hard to compartmentalize my time, but work is prevalent and I deal with it appropriately while still being with my family.

Most misunderstood thing about PR: Since one doesn’t pay for the coverage, it can’t be controlled 100%.

Most outrageous client request: I was working with a very well-known producer/actor/director. He asked me if I could help him find a bomber jacket for his teenage son in NY. I called a few Army/Navy stores and it was delivered to his son that day. This wasn’t so outrageous really and because he is such a gentleman, I didn’t mind helping him at all.

Most interesting thing about your job: It is challenging, but exhilarating to find new and creative ways to showcase the client.

Your nightmare client in 3 words: Irrational [and] paranoid narcissist

Laura Danford Mandel, LDM | PRBest advice to a PR student: Never think (or say), “That’s not my job.”

Best advice to those just starting out in PR: Keep a journal. You will want to remember some of the stories and moments in your career.

Favorite way to de-stress: Knitting

Worst PR crisis in the news this year so far: Jared/Subway. This would be one of my worst nightmares, but I do love to handle a crisis and have handled many in my career.

Favorite non-work hobby: Travelling with my family

Laura Danford Mandel, LDM | PRCocktail of choice: Any old white wine with a couple of ice cubes. I’m not particular.

Your first “real” job: Camp counselor. I still believe it is where I honed many of my leadership skills and learned how to collaborate with others.

Childhood “dream job”: Teacher. I did fulfill this dream for two years right after college when I was a high school Spanish teacher. Hola!

Your most recent adventure: We went on safari to Kenya for 14 days with no wifi. Sounds corny, but we were totally at one with nature and wildlife. Never thought I could be totally unplugged for so long, but it felt great!

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