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PR PROfile: Heidi Krupp, Krupp Kommunications

Heidi Krupp, Krupp KommunicationsHeidi Krupp


Krupp Kommunications

Length of PR career (so far): I have been in PR for over 25 years and counting! Time flies when you are having fun.

Your most memorable PR Moment: The most memorable moment would have to be when I introduced Oprah Winfrey to Tony Robbins. When Ms. Winfrey was walking on fire by the end of the night, it was a dream come true. To be able to introduce these two intellectual souls, to be a catalyst for change, to help create a breakthrough experience, and to introduce Ms. Winfrey to the real Tony Robbins—it was as rewarding as it gets.

Most poignant professional moment: Hands down, it was the moment I made the decision to sell my car for $5,000 and use it to start Krupp Kommunications.  Luckily, I had a great mentor to help me along the way!  Life has never been the same and I wouldn’t change a minute!

Number of 2 a.m. calls from a client this month: None – AMEN!  (Although I am known to send the 2am email myself when inspiration strikes.)

Heidi Krupp, Krupp KommunicationsBest thing about working at your agency: We have FUN! The team respects each other professionally and likes each other personally. They go out together socially, work hard, and are accountable to our clients.

Last time you didn’t do any work all weekend: Each year I take a vacation with my husband Darren and son Caden to Maui. Thanks to my amazing team, I am able to “unplug” for a little while. It allows me to decompress—to reset and refresh for the rest of the year! I think it is important to balance work and life in order to be the best person you can be—in your professional life and personal life.

Your nightmare client in 3 words: Untrustworthy, Unreasonable, Unrealistic

Rate your math skills from 1-10: Five. I know enough to get by, but I am a creative spirit and an eternal optimist! I have “numbers people” on my team to be the Yin to my Yang and take care of the books.

Heidi Krupp, Krupp KommunicationsFavorite way to de-stress: Meditation. I have learned over the past year the art of meditation from our clients (and personal friends) at One World Academy. They have taught me to see the benefits of quiet internal reflection and how important it is on your journey to finding a beautiful state of being.

Most misunderstood thing about PR: PR is not a magic bullet. It will not solve all of your problems in a day, a week, or even a month. It is an investment in your brand that can yield amazing results if given the right nurturing and care.

Best advice to a PR student: Ask questions and soak up any and all advice you can from internships and co-workers. Learn early to determine when a “no” from the media actually means no and when it means “not that pitch, not today, try a new angle tomorrow.” Don’t get discouraged. Work hard. Read everything and look for stories everywhere! Never underestimate the power of building good personal relationships. Pick up a phone!

Most outrageous client request: “Get me Oprah and I will buy you a Porsche.” Well, needless to say—I booked The Oprah Winfrey Show… unfortunately, I am still waiting for the Porsche.

Number of meetings you were in last week: Being a hands-on owner, my days tend to be pretty full as I am in a lot of meetings—both in-person and by phone. I have new business meetings, meetings with clients, and internal staff meetings to make sure my team has everything they need. I like to be personally involved with all aspects of the business.

Most interesting thing about your job: Most definitely the people. Being that I have built K2 on the premise of working with companies and people who are looking to have a positive impact on the world, I have met some incredible individuals throughout this journey. There have been many times where my clients have taught me about myself and about life at the same time as I was sharing their message with the world.

Heidi Krupp, Krupp KommunicationsWorst PR crisis in the recent news: Lands End.

Favorite non-work hobby: Vision Boards. I love to creatively put together photographs to create visual representations of the amazing memories I make every day with my son.

Favorite movie this year: Star Wars: The Force Awakens. With a husband and a son who are obsessed, it is hard to escape the force. That, and I have always been told I am really good at the Jedi mind trick. J

Childhood “dream job”: To work for Barbara Walters. Not everyone can say they achieved their childhood dream job, but I did it—and it lived up to and surpassed all of my expectations!

Your ideal Saturday:  A dream Saturday would be hanging out with my husband, son, and dog watching movies in bed with NO PHONES. (AKA, a publicist’s fantasy)

Your first “real” job: Believe it or not, before I was a publicist, I traded oil futures. (I bet that is one you don’t hear often!)

Your next big adventure: Kindergarten in New York City!

Want to be a PR PROfile source, or know someone who would be a perfect fit? Email the editor at

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