PR Newswire Releases New Crowdsourced eBook: The Practitioner's Guide to Social Influencer Engagement

PR Newswire (www.prnewswire.com) this week released its first crowdsourced eBook, "The Practitioner's Guide to Social Influencer Engagement: A collaborative work of industry peers," which includes the unique perspectives and expertise of nearly two dozen industry professionals on the topic of social media influence.

The eBook, which is comprised of six main chapters, is designed to be an informative resource for PR and marketing professionals, whether they are just getting their feet wet and developing a new influencer strategy or have tested the waters and are looking to refine their approach or advance their strategy to the next level. The contributing authors offer advice on everything from defining influence and identifying the various types of influencers to maintaining relationships with brand advocates and measuring the effectiveness of an influencer program.

"By inviting the broader community to pen a chapter for our eBook, we were able to not only tap into the vast amount of knowledge and expertise among our peers, but also provide a unique opportunity for them to collaborate on a piece of content, as well as boost their own visibility and influence on this topic," said Rachel Meranus, vice president of marketing and communications at PR Newswire, in a news release.

From social media experts to agency professionals to B2B marketers, the contributors represent a wide variety of backgrounds, roles and experiences. "Their inherent diversity among our authors allows for a dynamic and interesting voice within the content," continued Meranus.

"The Practitioner's Guide to Social Influencer Engagement" contributing authors:

  • Chapter 1 — What's an Influencer?, with contributions from Malcolm Atherton, Chad Lio, Todd Price and Sebastian Rusk
  • Chapter 2 — Finding & Gauging Influence, with contributions from Noemi Pollack, Yael Even-Levy, Sudip Chakraborty and Brianna Harney
  • Chapter 3 — Engaging Influencers, with contributions from Margot Heiligman, Ruth Fine, Steph Russell, Howard Greenstein, Megan Sterritt and Christy Belden
  • Chapter 4 — Turning Influence into Brand Advocacy, with contributions from Tom Bishop, Anne-Marie Kovacs, Lee Ann Forbes and Vatsala Isaac
  • Chapter 5 — Measuring Influence & Maintaining Relationships, with contributions from Jared Hendler, Adam Blitzer, Andrea Walker and Matthew Clyde
  • Wildcard Chapter 6 — A Little Extra Food For Thought, with contributions from Christy Belden and Toby Beresford

Download the eBook here.

PR Biz Update PR Agency News PR People Marketing Trends
No Preview
Allison+Partners Defines What It Means to Be an Effective Influencer with Launch of “Influence Impact Score”

Allison+Partners has created a proprietary scoring system, developed in conjunction with...

Republicans x Democrats
Media and Political PR: Republicans Seek Sports-Centric Entertainment, Democrats Gravitate to Genre Variety

In our ongoing coverage of media and entertainment preferences of political...

A business network of successful executives in silhouettes at sunset on an ocean.
Talent Management: Despite Acknowledging the Upsides, Many Companies Are Missing Out On the Benefits of Job Rotation

In the quest to develop and retain staff, finance executives recognize...

Thought Leaders On Deadline
Cognito, communications networking, Marketing, networking connections, networking event, networking insights, networking tips, Pr, PR networking, Public relations, Tara Lepelletier
8 Tips for Effectively Working Your Next Networking Event

By Tara Lepelletier, Business Development, Cognito Almost once a week, I...

article categorization, Chantelle Brule, content tagging, content trends, Data analysis, data analysis software, identifying trends, Marketing, media analysis, Media monitoring, MediaMiser, MediaMiser Enterprise, Pr, Public relations, tagging, tagging system
Tagging for Newbies: How to Tag Content for Media Monitoring and Analysis

By Chantelle Brule, Data Analyst, MediaMiser So you want to know...

Abhyudaya Tripathi, buyer’s journey, buyer-centric content, content creation, Content Engagement, Content marketing, content value, Marketing, marketing content, Pr, Public relations, ResultFirst-SEO Services Company
How to Create Buyer-Centric Content that Delivers Real Value

By Abhyudaya Tripathi, Associate Director, ResultFirst-SEO Services Company “Is there anything...