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PR Couture Reveals Winners For 2017 Bespoke Communication Awards

PR Couture, sourcebook for fashion and lifestyle communicators, has revealed the winners for its inaugural award program, the 2017 Bespoke Communication Awards (the BCAs). The BCAs were established to celebrate the individuals, agencies and brands shaping and leading the communication ecosystem, and to set motivational and prestigious industry benchmarks for exceptional work executed across the industry.

“Completing our first award program is such a monumental mark in our transitional journey from our blog roots to becoming a true communications industry brand. The BCAs seamlessly align with our ongoing vision to recognize and support those of us who are so often working behind-the-scenes,” said Crosby Noricks, Founder and Director of PR Couture. “The submissions we received were overflowing with strategic thinking, creativity and a command of current media opportunities and challenges. I have immense pride to be a part of this space and hold such gratitude toward our applicants, judges, sponsors, partners and community for their excitement and endorsement of the BCAs.”

Award submissions were evaluated on the level of mastery of tools, platforms, strategies and tactics as well as industry best practices and results. The work acknowledged was conducted between Jan. 1, 2016 and Dec. 31, 2016.

2017 BCA Award Winners by Category:

Spotlight: recognizes comprehensive communication campaigns, agencies, in-house communication teams and company culture and structure

  • Agency of the Year: J Public Relations
  • Startup Agency of the Year: KFD PR
  • Agency Digital Presence: Be Social PR
  • Digital/Social Team: Reformation
  • Work, Life, Balance and Culture: Style House PR
  • Launch or Relaunch Campaign: Droese PR, Forty Five Ten on Main
  • Integrated Campaign: Bollare, GARAGE X MARVEL PROJECT
  • Digital Campaign: Faulhaber Communications, #ibelif
  • Traditional PR Campaign: Litzky Public Relations, Play-Doh Marks 60 Years

Individual: honors communication practitioners from all experience levels making a positive impact on the industry through innovation, mentorship, career successes and best practices

  • The Blush Award – Emerging Communicator of the Year: Alex Perry, Perry Rose Media
  • The Bloom Award – Communicator of the Year: Alyson Roy, AMP3 PR
  • The Maven Award – Career Achievement: Karen Bromley, The Bromley Group

Petit: celebrates creative, stand-alone campaigns, individuals, industry practices, brands and vendors that made a noteworthy impact during 2016

  • Company Brand Materials/Swag: Jeneration PR
  • Community Involvement: First and Last PR
  • Branded Content: Elias World Media, Blistex
  • Brand Activation: Rue La La, Pre-Emmy Fashion Party
  • Media Event: AMP3 PR, Caterpillar Footwear’s “Making a Scene” Campaign
  • Celebrity Placement: EvolveMKD, Manuka Doctor + Kourtney Kardashian
  • Influencer Endorsement: Leslie Tresher, PacaPod + Natalie Jensen
  • Media Placement: Paint Nite, as seen on CNN
  • Social Impact Placement: The Riviere Agency, Anniesa Hasibuan + NYFW
  • Media Mailers or Sample Sends: Style House PR, Jamberry + NFL

Favorites: a no-fee category driven by peer-nominations that recognize members of the media, influencers, news sources, publications, technology, and brands

  • Favorite Editor to Work With: Monica Mendal, Associate Market Editor at Glamour
  • Favorite Influencer to Work With: Heidi Nazarudin, The Ambitionista
  • Favorite Industry News Source/Publication: Business of Fashion
  • Favorite Daily App: Instagram
  • Breakout Fashion Brand of 2016: DÔEN
  • Breakout Lifestyle Brand of 2016: The Giving Keys

A portion of profits will be donated to support WriteGirl, the BCAs 2017 give-back partner, in an effort to support their mission to promote creativity and self-expression among teen girls through writing workshops and mentorships. PR Couture looks forward to refining and extending the program in 2018.

See the full list of winners here.

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