Jimboy’s Tacos, “Home of the Original American Taco,” has tapped Powerhouse Communications, a creative PR agency specializing in the foodservice and franchise industries, to support the brand refresh and increase both consumer and franchise awareness as the company plans for significant expansion.
With a majority of its 38 locations operating in Northern California, Jimboy’s is focused on outer market growth with a concentration in Southern California, having recently signed a 20-store deal with the first location scheduled to open this winter. There are currently two southland locations open in Aliso Viejo and Anaheim, California.
“We are thrilled to partner with the Powerhouse team as we work to reimagine a beloved restaurant and take our brand to the next level,” said Bob Andersen, chief executive officer for Jimboy’s Tacos. “We’re impressed with what Powerhouse has accomplished for other foodservice brands and we’re confident their expertise and creative energy will prove to be an asset as we introduce the one-of-a-kind Jimboy’s experience to new guests around the country.”
“When I first bit into a Jimboy’s taco, the world stood still. There’s just something about their insanely craveable food that makes you an instant fan, and I can’t wait to spread the Jimboy’s love all over Southern California and beyond!” said Kristin Daher, agency president. “We’re looking forward to bringing massive attention to the unique brand and being a part of something that we know people are going to love!”