Porter Novelli (PN) was selected by Panasonic Consumer Electronics Company (PCEC) as its PR agency of record. The agency was awarded the company’s North America consumer business at the end of April following a competitive search.
“We’re thrilled to partner with Panasonic at such an exciting time for the company,” said Brad MacAfee, chief executive officer, Porter Novelli. “We see an untapped opportunity for PCEC to capture the imagination of consumers, and we want to help them harness it.”
The brief includes comprehensive consumer communications support for Panasonic’s wide range of consumer solutions, including beauty and grooming, home appliance, imaging and home entertainment product portfolios.
“Panasonic’s heritage is rooted in state-of-the-art technology that helps consumers live a better life, a better world,” said Dennis Eppel, senior vice president, Panasonic Consumer Electronics Company. “Porter Novelli clearly demonstrates a deep understanding of, and appreciation for our business, and has all of the capabilities we look for in a strategic communications partner. We look forward to further developing the partnership and working together to elevate and expand awareness of Panasonic’s products among target consumers.”