Porter Novelli Public Services Adds Nowicka to Team

Porter Novelli (www.porternovelli.com) Public Services announced that digital and social strategist expert Helen Nowicka has been named executive vice president, digital, and will lead the Washington, D.C. digital and social media practice. Nowicka joins the agency’s Washington, D.C. office from Porter Novelli in London, where she led the UK digital team and provided social media strategy across the Europe, Middle East and Africa (EMEA) region.

As the head of Porter Novelli Public Services’ digital media practice, Nowicka is charged with furthering the firm’s digital strategy and social media thought leadership as well as expanding the firm’s digital client engagements.

"Helen is a globally recognized digital leader, whose experience across disciplines is a testament to her sophisticated strategic thinking and deep understanding of all things digital," said Catherine "Kiki" McLean, senior partner, managing director of Porter Novelli Public Services and global director of public affairs. "Helen’s expertise will ensure that we use every appropriate channel to help clients build relationships with their stakeholders that motivate action and leave their organization greater than when we found it."

Nowicka added, "I am delighted to continue in my career with Porter Novelli and share what I have learned while in EMEA. Porter Novelli has a hugely talented digital and social team that routinely exceeds client expectations. I look forward to helping bring that team to the next level."

Nowicka has contributed to Share This: The Social Media Handbook for PR Professionals, a recently published primer on social media, and is a regular speaker at industry conferences.

PR Biz Update PR Agency News PR People Marketing Trends
Senior Couple Using Laptop To Shop Online
Hey Marketers, Boomers Are Noticing How You’re (Not) Speaking to Them: The 50+ Sector Says Marketers Have Them All Wrong

Anyone whose business involves selling something can tell you there is...

chief financial officers, email CCs, Email spam, irrelevant emails, managing emails, Marketing, Paul McDonald, Pr, Public relations, Robert Half, time-wasting emails, unwanted email, work-related emails
Execs Say that Nearly 20 Percent of the Time, Work Email Is a Waste of Time: Top Culprits Are Spam, Overuse of “Cc” Line

Workers wondering where their time goes should look at how they...

business leadership, corporate reputation, Crisis management, G&S Business Communications, Harris Poll, Marketing, opinions elites, Pr, Public relations, reputation rebound, reputation triage, Steve Halsey
New Corp. Reputation Study Finds C-Suite Execs Handling Crises More Adeptly, but Missing Key Opportunities

Senior Leaders Aren’t Taking Advantage of Chances to Bond with Millennials...

Thought Leaders On Deadline
consumer-centric, Haro, John McCartney, Marketing, Peter Shankman, Pr, PR evolution, PR pet peeves, PR transparency, PR trends, PRSA SF, Public relations, The Geek Factory, Wise Public Relations
PR’s Consumer-Centric Evolution: A Q&A with HARO Founder Peter Shankman

By John McCartney, Managing Director, Wise Public Relations Peter Shankman, best...

anatomy of the perfect pitch, Communications@Syracuse, Jenna Dutcher, Marketing, Media Relations, perfect pitch, pitch brevity, pitch quality, pitch relevance, Pr, PR pros, Public relations, Storytelling, thought leaders
Anatomy of the Perfect Pitch: PR Pros Speak Out About the Best Qualities of Their Media Relations

By Jenna Dutcher, Community Relations Manager, Communications@Syracuse What is the most...

Beyoncé Lemonade, Beyoncé PR, campaign promotion, digital video, Katherine Doble, Marketing, message control, Pr, PR message, Public relations, Schwartz Media Strategies, social media mastery, video consumption
PR Lessons from Beyoncé: How to Master Social Media

By Katherine Doble, Director of Digital and Branding, Schwartz Media Strategies...