Ribera del Duero and Rueda, two of the leading wine regions in Spain, have selected PadillaCRT to lead their trade marketing program in the U.S. The Ribera del Duero region is known worldwide for its Tempranillo grapes and red wines, and Rueda for its Verdejo grapes and white wines. Both regions are highly regarded for producing some of the finest Spanish wines today.
PadillaCRT will create and execute a trade marketing campaign to increase the availability of Ribera del Duero and Rueda wines, and raise their profile with importers, distributors and retailers in the U.S. food and beverage industry.
“We’re excited about the opportunity to partner with PadillaCRT to develop the tools and programs that will inspire the industry to include Ribera del Duero and Rueda wines among the first choices for wine list development,” said Felipe Gonzalez-Gordon, director of D.O. Ribera del Duero and D.O. Rueda. “With PadillaCRT’s extensive experience working in the wine and beverage space, we believe our trade program will be key to the success of our partners in the competitive U.S. market.”
“We are thrilled to be working with Ribera del Duero and Rueda, two awe-inspiring wine regions in Spain, to build loyalty for their brands and make them ubiquitous in the North American market,” said Lynn Casey, PadillaCRT CEO.