From the morning commute to evening social functions, the average American spends more than 70 percent of their waking hours outside of the home. In the always-changing world of marketing, this seismic shift in the daily routine has made reaching consumers in meaningful ways more difficult than ever before.
Hoping to stand out among the clutter of today’s advertising efforts, Heather Armstrong, Carol Dodson and Cristi Sliter are strategically engaging consumer touch points with clever disruption in the out-of-home (OOH) and experiential spaces. This women-owned organization makes its debut this week as Sly Fox, a one-of-a-kind communications think tank.
Initially formed as O&E, a member of the Moroch family of companies, the change in name represents a new beginning courtesy of the spirit, curiosity and creativity that Armstrong, Dodson and Sliter cultivate.
“Being seen and heard in a way that makes real connections with consumers can be challenging,” said Armstrong, Managing Partner. “It can be a unique billboard that stands out on your way in to work, or a typical movie-going experience turned upside down by an unexpected virtual reality event. We seek to interrupt the everyday with welcome and interesting activations.”
“Moroch Holdings Inc. is proud to work with Sly Fox and utilize its capabilities to elevate our client campaigns,” said Tom Moroch, Chairman of MHI. “Sly Fox understands how to use out-of-home activations to accelerate and amplify social media, experiential and mobile marketing campaigns. Consumers are looking for a brand experience unlike any other that catches them off guard and makes them feel like they’re a part of a brand’s journey.”