Winners of the 2013 Bulldog Digital/Social PR Awards for Excellence in Online Communications have been announced

Announcing the Winners of the 2013 Bulldog Digital/Social PR Awards for Excellence in Online Communications

 

(Oakland, CA)  Seventy-nine winners of the 2013 Bulldog Digital/Social PR Awards for Excellence in Online Communications were announced today by Bulldog Reporter.  Winners enter a pantheon of exemplary communications practitioners, and their campaigns will be summarized in the Bulldog Awards Digital/Social Awards Hall of Fame magazine, which is to be published in January 2014 and in Bulldog Reporter’s Daily ‘Dog online trade journal.

Winners were chosen exclusively by working journalists from hundreds of entries representing the very best strategic and tactical prowess that PR/corporate communications has to offer.  Campaigns were judged by a team of working journalists, who assessed them on the basis of their ability to achieve extraordinary visibility and influence opinion, as well as on their creativity, command of media and technology, and tenacity. 

This year’s Grand Prize for Digital/Social Communications Campaign of the Year was awarded to Marcus Thomas LLC for their entry titled “Krylon® ColorMaster™ Challenge: 24 Projects in 24 Hours”, which was awarded two Gold Digital/Social awards for Best Use of Video in a Digital/Social Environment and Digital/Social Communications Campaign of the Year plus a Silver award for Best Microsite or Specialized Website.

Bulldog Reporter publishes the Daily ‘Dog online trade journal, the PR/communication industry’s largest circulation publication, and is the industry’s premier provider of professional development events and materials.

Here is a complete list of  the 2013 Bulldog Digital/Social PR Awards Winners:

 

Digital/Social Communications Campaign of the Year

Grand Prize Winner

Marcus Thomas LLC

For

Krylon® ColorMaster™ Challenge: 24 Projects in 24 Hours

 

Best Use of Digital/Social in an Arts/Culture/Entertainment Campaign

Gold

Entertainment Software Association

For

E3 2013 Next Gen Video Game Console Reveal

 

Best Use of Digital/Social in an Arts/Culture/Entertainment Campaign

Silver

WWE

For

SummerSlam Goes Social

 

Best Use of Digital/Social in an Arts/Culture/Entertainment Campaign

Bronze

Communications 21

For

Digital Marketing Paves The Road to the 2013 NCAA® Men’s Final Four®

 

Best Use of Digital in a B2B Technology Campaign

Gold

French/West/Vaughan

For

SAS & Teradata–Heroes of Analytics

 

Best Use of Digital in a B2B Technology Campaign

Silver

Adobe

For

Metrics Not Myths

 

Best Use of Digital in a B2B Technology Campaign

Bronze

e-Rainmaker Public Relations

For

ITinvolve: Inherently Social, Unabashedly Transformative

 

Best Blog for an Agency/Consultancy

Gold

Hellerman Baretz Communications

For

Whose Deal Is It Anyway?

 

Best Blog (Company/Organization)

Gold

InkHouse

For

Skanska USA Blog “Constructive Thinking”

 

Best Blog (Company/Organization)

Silver

Mullen

For

@C21 – Home Matters Blog

 

Best Blog (Company/Organization)

Bronze

Kaiser Permanente

For

Kaiser Permanente Care Stories

 

Best Crisis Response

Gold

Con Edison

For

Crisis Response to Hurricane Sandy

 

Best Crisis Response

Silver

Havas PR North America

For

Making a Difference for a Newtown Family

 

Best Crisis Response

Bronze

Lewis PR

For

McAfee DAT Crisis

 

Digitally/Socially Engaged Brand of the Year

Gold

Finn Partners

For

The Formula for Success: How Finn Partners Helped Engineer an Engaged Social Community for IEEE

 

Digitally/Socially Engaged Brand of the Year

Silver

Alpaytac

For

Euro-Pro Social Media (Shark and Ninja brands)

 

Best Use of Digital/Social for a Food/Beverages/Restaurant Campaign

Gold

Phelps

For

Tetra Pak’s “Milk Unleashed” Educational Campaign Helps Moms Get Their Kids to Drink More Milk – Anytime, Anywhere

 

Best Use of Digital/Social for a Food/Beverages/Restaurant Campaign

Silver

Zeno Group and Seattle’s Best Coffee

For

Seattle’s Best Coffee “Black Friday Coffee Break”

 

Best Use of Digital/Social for a Food/Beverages/Restaurant Campaign

Bronze

MilkPEP and Weber Shandwick

For

Milk’s Breakfast Blitz

 

Best Use of Digital/Social for a Food/Beverages/Restaurant Campaign

Honorable Mention

Clever Girls Collective

For

Make Friends With Gevalia & Clever Girls

 

Best Use of Digital/Social for a Banking/Financial Services Campaign

Gold

State Street

For

Future Proof Your Pension Fund

 

Best Use of Digital/Social for a Banking/Financial Services Campaign

Silver

Burson Marsteller

For

AIG, Inc., Burson-Marsteller, Proof Integrated Communications and PSB, AIG’s Global Launch of CyberEdge

 

Best Use of Digital/Social for a Banking/Financial Services Campaign

Bronze

Finn Partners

For

Likes, tweets and…finances? How Fifth Third Bank used social media to build consumer relationships

 

Best Online Employee Communications

Gold

Havas PR North America

For

Unlocking Next Now: TrendsU

 

Best Online Employee Communications

Silver

American Airlines with Weber Shandwick

For

Helping American Airlines People Connect, Communicate and Collaborate with New Jetnet

 

Best Online Employee Communications

Bronze

Diageo North America

For

Diageo North America’s Main Ingredient

 

Best Organizational E-Newsletter External

Gold

Deveney Communication

For

Deveney Communiqué

 

Best Organizational E-Newsletter External

Silver

Phelps

For

Monrovia “Plant Savvy” Gardening E-Newsletter

 

Best Organizational E-Newsletter External

Bronze

Communications 21

For

Braden Fellman E-newsletter

 

Best Organizational E-Newsletter External

Honorable Mention

American National University

For

National News

 

Best Online Newsroom of the Year

Gold

Cisco

For

The Network: Cisco’s Online Newsroom

 

Best Online Newsroom of the Year

Silver

Wieck

For

Re-Launch of NissanNews.com/InfinitiNews.com

 

Best Digital/Social Word of Mouth Campaign

Gold

The Clorox Company with Ketchum

For

Clorox Cleans Up the ICK

 

Best Digital/Social Word of Mouth Campaign

Silver

Zeno Group

For

Zeno Group breaks Brocade acquisition news through Twitter

 

Best Use of Digital/Social for Cause/Advocacy/Corporate Social Responsibility

Gold

Havas PR North America

For

Fighting Breast Cancer with the Power of Digital Storytelling

 

Best Use of Digital/Social for Cause/Advocacy/Corporate Social Responsibility

Silver

The Allstate Foundation and Zeno Group

For

The Allstate Foundation Purple Purse Campaign

 

Best Use of Digital/Social for Cause/Advocacy/Corporate Social Responsibility

Bronze

Mars Petcare and Weber Shandwick

For

The PEDIGREE Feeding Project

 

Best Use of Digital/Social for a Consumer Technology Campaign

Gold

Mullen

For

Olympus “Road to Whistler”

 

Best Use of Digital/Social for a Consumer Technology Campaign

Silver

MWW

For

The Warner Sound Captured by Nikon

 

Best Use of Digital/Social for a Consumer Technology Campaign

Bronze

RadioShack with Weber Shandwick

For

RadioShack Recharge: Powering Up Influencers and Attendees at SXSW

 

Digital/Social Communications Campaign of the Year

Gold

Marcus Thomas LLC

For

Krylon® ColorMaster™ Challenge: 24 Projects in 24 Hours

 

Digital/Social Communications Campaign of the Year

Silver

Cooney/Waters Group

For

More Than Motion: Online Community Educates About the Full Range of Parkinson’s Disease Symptoms

 

Digital/Social Communications Campaign of the Year

Bronze

Raytheon Integrated Defense Systems

For

Blimp-borne radar protecting American interests

 

Digital/Social Communications Campaign of the Year

Honorable Mention

PR Newswire, MultiVu

For

Pampers Beautiful Morning Moments Facebook Chat with Jewel

 

Best Use of Digital/Social for Higher Education Marketing

Gold

RF|Binder Partners

For

McGraw-Hill Education: A Beacon of Digital Learning within a Digital Space

 

Best Use of Digital/Social for Higher Education Marketing

Silver

Schneider Associates

For

Using Social Media to Connect MIT Sloan’s Experts with Major Media Opportunities

 

Best Use of Digital/Social for Higher Education Marketing

Bronze

French/West/Vaughan

For

NC State University Social Media

 

Best Use of Digital/Social for a Health/Fitness/Medicine Campaign

Gold

The Thomas Collective

For

KA-POW! AZO Girl to the Rescue!

 

Best Use of Digital/Social for a Health/Fitness/Medicine Campaign

Silver

Cooney/Waters Group

For

More Than Motion: Online Community Educates About the Full Range of Parkinson’s Disease Symptoms

 

Best Use of Digital/Social for a Health/Fitness/Medicine Campaign

Bronze

City of Hope

For

Summer of Hope

 

Best Measurement of Digital/Social Communications

Gold

The Clorox Company with Ketchum

For

Bleach it Away

 

Best Measurement of Digital/Social Communications

Silver

MasterCard

For

From Transactions to Transformation: Bringing MasterCard to the Conversation

 

Best Measurement of Digital/Social Communications

Bronze

Lewis PR

For

VMware vCloud

 

Best Microsite or Specialized Website

Gold

Octane Public Relations & Advertising & APRA

For

Fake Weed and Zombies: How one public health initiative stepped

outside the box

 

Best Microsite or Specialized Website

Silver

Marcus Thomas LLC

For

Krylon® ColorMaster™ Challenge: 24 Projects in 24 Hours

 

Best Microsite or Specialized Website

Bronze

Havas PR North America

For

Honoring a Newtown Victim by Celebrating Her Passion for Art

 

Best New or Redesigned Website of the Year

Gold

Peel District School Board

For

Peelschools.org Website Redesign

 

Best New or Redesigned Website of the Year

Silver

GolinHarris and Virginia Energy Sense

For

Empowering Virginians to ‘Value their Power’

 

Best New or Redesigned Website of the Year

Bronze

Makovsky

For

The Tchotchke Challenge: Repositioning MediScripts for Success in the Digital World

 

Best Use of Digital/Social in a Public Affairs/Awareness Campaign

Gold

Raytheon Integrated Defense Systems

For

Blimp-borne radar protecting American interests

 

Best Use of Digital/Social in a Public Affairs/Awareness Campaign

Silver

Octane Public Relations & Advertising & APRA

For

Fake Weed and Zombies: How one public health initiative stepped outside the box

 

Best Use of Digital/Social in a Public Affairs/Awareness Campaign

Bronze

Carroll Communications

For

The Learning Community: Survival to Success for Kids in Poverty

 

Best Use of Digital/Social to Pitch Traditional Media

Gold

Bouvier Kelly

For

Get back UP Today

 

Best Use of Search Engine Optimization in a Campaign

Gold

Sachs Media Group

For

The Water Quality &
Health Council Debunks the Baby Carrot Myth

 

Best Use of Search Engine Optimization in a Campaign

Silver

CRT/tanaka

For

Sweet SEO Success for Sunshine Sweet Corn

 

Best Online/Social Media Community of the Year

Gold

Finn Partners

For

Likes, tweets and…finances? How Fifth Third Bank used social media to build consumer relationships

 

Best Online/Social Media Community of the Year

Silver

FleishmanHillard

For

Chevrolet for Community of the Year

 

Best Online/Social Media Community of the Year

Bronze

Zeno Group and Four Seasons Hotels and Resorts

For

Best use of Instagram

 

Best Social Network Messaging Strategy

Gold

Cooney/Waters Group

For

More Than Motion: Online Community Educates About the Full Range of Parkinson’s Disease Symptoms

 

Best Social Network Messaging Strategy

Silver

Zeno Group

For

Bausch + Lomb’s Vision Experts

 

Best Social Network Messaging Strategy

Bronze

The Doctors Company

For

Engaging Doctors and Experts Through Thought Leadership on Twitter

 

 

 

 

Best Social Network Messaging Strategy

Honorable Mention

Cisco

For

Cisco’s Corporate Social Channels

 

Best Use of Digital/Social for a Travel/Hospitality Campaign

Gold

Mullen

For

JetBlue Election Protection

 

Best Use of Digital/Social for a Travel/Hospitality Campaign

Silver

Quinn & Co Public Relations

For

Affinia Hotels Partners with Boo, the World’s Cutest Dog

 

Best Use of Digital/Social for a Travel/Hospitality Campaign

Bronze

Diamond PR

For

Blogging Florida

 

Best Use of Video in a Digital/Social Environment

Gold

Marcus Thomas LLC

For

Krylon® ColorMaster™ Challenge: 24 Projects in 24 Hours

 

Best Use of Video in a Digital/Social Environment

Silver

Exponent Public Relations

For

Online Experience Imitates Life to Save Lives

 

Best Use of Video in a Digital/Social Environment

Bronze

i.d.e.a. and Advanstar

For

IMS “Human Motorcycles” Campaign

 

 

 

 

Best Use of Video in a Digital/Social Environment

Honorable Mention

MilkPEP and Weber Shandwick

For

REFUEL: A New Audience and Usage Occasion for Chocolate Milk

Photos:

  • 2013 Bulldog Digital Social Awards Logo
    2013 Bulldog Digital Social Awards Logo

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