Score Massive Tech Press in 2013: Top Tech PR Pros and Editors Reveal How to Create Industry-Shaking Consumer Tech Feature Stories


Bulldog Reporter's PR University Presents a New Master Class Webinar


Oakland, CA—PR professionals seeking inside tips and techniques for winning coverage in top consumer technology media should register for this new 90-minute webinar from PR University.


Attendees of the webinar Score Massive Tech Press in 2013: Top Tech PR Pros and Editors Reveal How to Create Industry-Shaking Consumer Tech Feature Stories will learn firsthand from influential technology editors what they'll be covering now and in 2013—and the many ways PR pros can reach, engage and score media-placement in this highly competitive market in the year ahead.



This exclusive PR Universitywebinar takes place on Thursday, December 13 at 1PM EST (noon CST; 11AM MST; 10AM PST).


Featuring Trainers:


Michelle Leff Mermelstein, APR, Public Relations Manager, Wireless Device, Sprint


Demetra Airaudi, Global Consumer Public Relations Manager, Skype


Sarah Kearns, Marketing Manager, ViewSonic


Sascha Segan, Lead Analyst, Mobile,


Leigh Geary, Editor and Founder,


Chaim Haas, Senior Vice President, Technology, Emerging Media & Digital Strategy, Kaplow


Katie Eakins, Vice President, LEWIS PR



What PR pros will learn:


• Top Tech Trends in 2013: From tablets to apps, smart phones, social gaming and more—the top tech topics, products and services editors are covering … and how to peg a brand to them


• Case studies from the trenches—how savvy tech PR pros have generated amazing features coverage from their tech media outreach


• What Motivates Tech Editors: Key insights into the mindset fueling the tech press—and how to use that knowledge to protect and promote a brand or product


• Anatomy of Winning Features: Key elements editors expect in tech features and pitches today—from unique sources, sexy soundbites and stats to controversy and digital assets


• Targeting Essentials: How tech journalists view their editorial missions, the stories they write about—and how to match a pitch to their preferences


• How can PR pros reach them directly, do they do "deskside" meetings, how do they want to work with PR pros?


• Multimedia to Pitch Now: Online video, multimedia, infographics—the new media assets that tech media say brighten a features pitch and boost chances of getting covered


• How the best PR pros have gained the ear—and trust—of key tech editors and how PR pros, too, can build long-term relationships with top online tech writers


• The inside scoop on freebies, sponsorships and samples—which ones are welcomed and the rookie mistakes to avoid



For more details go to the conference home pageor download the PDF brochure


Bulldog Reporter’s PR University produces over 60 high-level professional development conferences per yearwith extraordinary speakers on media relations skills, PR measurement, crisis communications, advanced PR technology, social media, and the nation's most influential media—a complete professional development program to meet all your training and updating needs.


Attendance at this Bulldog Reporter PR Universitywebinar costs just $299 per login. Participants in this 90-minute webinar will be able to pose specific questions for the presenter at several junctures during the discussion.


Attendees of PR University conferences receive one credit toward PRSA accreditation maintenance. Registration also includes an up-to-the-minute conference manual. For more information on taking part in the event, go to the conference home page or for personalized service and special offers please contact one of our sales consultants toll free at: 1-800-959-1059.

Add a Comment

Your email address will not be published. Required fields are marked *

PR Biz Update PR Agency News PR People Marketing Trends
Great presentation! Group of business people in smart casual wear sitting together at the table and applauding to their colleague standing near whiteboard and smiling
Are You a Steamroller or a Compromiser? A Daredevil or a Safety Officer? Take AMA’s Marketing Personality Test to Find Out

Move over, Myers-Briggs. Stand aside, StrengthsFinder. There’s a new test in town,...

Illustration of an elegant beautiful celebrity woman on a red carpet with paparazzi lights flashing
Brand Marketing Lessons from the Stars: Entrepreneurs Say Kim Kardashian Is Out, Oprah Winfrey Is In, Xero Finds

Plenty of stars, from Jessica Alba and Kate Hudson, to Ashton Kutcher and Dr Dre, have...

News. Media concept. Laptop, tablet pc and smartphone. 3d
Media-Consumption Trends Across the Pond: UK Consumers Demand Free News Online—But Expect Content Creators to be Paid

New research brings a critical media-consumption dilemma to the forefront—according to...

Thought Leaders On Deadline
Aaron Perlut
Branding Lesson from Donald Trump: Disruption Is the New Innovation

By Aaron Perlut, Founding Partner, Elasticity Question: Why has Donald Trump, at least...

Group Of Business People Listening To A Speech
(Net)work That Conference: 15 Tips to Help You Make Career-Enhancing Connections at Your Next Conference

In the spotlight: Alaina G. Levine, President, Quantum Success Solutions Love...

businessman cheer on top of money stairs with sunlight cloudscape
The Importance of Marketing for Turning a Company Into an Investable Opportunity

By Aimee Williams, Freelance Writer Growth should be a key feature...

Media monitoring and analysis

Current clients, please login here. Would you like to reduce the...

Inside Health Media

Current clients, please login here. Top pharmaceutical companies, hospitals, healthcare PR...

MediaPro: Bulldog Reporter's media database

Current clients, please login here. Do you need precisely targeted press...

Blogger Lists

These blogger lists are guaranteed to increase your chances for scoring blockbuster...