2017 BULLDOG MEDIA RELATIONS AWARDS WINNERS ANNOUNCED

March 23, 2017, New York, NY—Bulldog Reporter is excited to announce the winners of the 2017 Bulldog Media Relations Awards program. Almost 200 submissions were entered this year with award winners outlined below.

As with all Bulldog Awards, the Media Relations program is judged by award-winning journalists including a Pulitzer Prize winner. This year’s judges come from several different media outlets including The Washington Post, USA Today, Forbes and The Oregonian.

This year, 62 firms have won honors in 30 categories. The Grand Prize Winner for the 2017 Best Media Relations Campaign of the Year goes to Sparkpr who won one Silver and two Gold awards including Best New Product Launch – Business, Best General Business Campaign, and Best Technology Campaign – Business for their campaign, Boom Supersonic: Breaking Through The Sound Barrier.

Bulldog Reporter will be revamping and refreshing the Bulldog Awards this year to better reflect the modern PR industry. Stay tuned to the website (https://www.bulldogreporter.com/awards/) as further details will be posted within the next month.

The full list of 2017 Bulldog Media Relations Awards winners are below.

GRAND PRIZE WINNER
2017 Best Media Relations Campaign of the Year
Sparkpr for Boom Supersonic: Breaking Through The Sound Barrier
Best Arts & Entertainment Campaign

  • GOLD AWARD: Adam Ritchie Brand Direction for T.R.I.P. Album + Beer Launch
  • SILVER AWARD: Collab for Launch of Collab – Helping Creators Earn a Living Doing What They Love
  • BRONZE AWARD: Miller PR for Meet The New Housewife, Dorit Kemsley

Best Campaign Under $10,000

  • GOLD AWARD: Uproar PR for GOAT Story Launch Campaign
  • SILVER AWARD: Finn Partners for Carvel Free Cone Day – “Kicking Off Ice Cream Season!”
  • BRONZE AWARD: Bullfrog + Baum for LEAP by B+B

Best Campaign Under $25,000

  • GOLD AWARD: M&C Saatchi PR for IT’SUGAR ONE SCARY ELECTION
  • GOLD AWARD: Scott Circle for Scott Circle & DCPLF – UNCENSORED: Banned Books Week
  • SILVER AWARD: M&C Saatchi PR for A Grand Slam Start-Up Launch for GameHedge
  • BRONZE AWARD: The Hoffman Agency for Predictive Planning and Industry Smarts Earn Sharper Shape Top-tier Buzz

Best Campaign Under $50,000

  • GOLD AWARD: M&C Saatchi PR for A SNACKING REVOLUTION: LAUNCHING HIPPEAS IN THE U.S.

 Best Campaign Under $100,000

  • SILVER AWARD: Ogilvy Public Relations for Low Battery Anxiety
  • BRONZE AWARD: Ruder Finn for Polaroid Swing
  • BRONZE AWARD: Belle Communications with Lextant for Strategic Thought Leadership Campaign Delivers $1.5 Million+ in New Revenue

 Best Company Positioning/Branding

  • GOLD AWARD: Current Marketing for Drink Amazing
  • SILVER AWARD: IBM for Defining Cognitive Creativity with IBM Watson
  • BRONZE AWARD: French/West/Vaughan for Operation POTUS

Best Crisis Communications

  • SILVER AWARD: JCP&L for JCP&L Preps Customers for Winter Storm Jonas
  • BRONZE AWARD: PAN Communications for The Day the Internet Broke- Dyn’s DDos Attack Crisis

 Best Education/Public Service Campaign

  • SILVER AWARD: Edelman Italy for Sport at the Service of Humanity
  • BRONZE AWARD: FirstEnergy for Power Systems Institute Re-Launch Campaign – FirstEnergy Corp.

Best Food & Beverages Campaign

  • GOLD AWARD: M&C Saatchi PR for A SNACKING REVOLUTION: LAUNCHING HIPPEAS IN THE U.S.
  • SILVER AWARD: Dairy Queen, Crossroads and Barkley for DQ Singles Blizzard
  • BRONZE AWARD: RF|Binder and Dunkin’ Donuts for Dunkin’ Donuts Crafts Coffee and Beverage Coverage in 2016

Best General Business Campaign

  • GOLD AWARD: Sparkpr for Boom Supersonic: Breaking Through The Sound Barrier
  • SILVER AWARD: ICR for ICR + USCR: A Breakthrough in Reputation & Growth
  • BRONZE AWARD: SHIFT Communications for Accounting for Success for AccountantsWorld

Best General Consumer Campaign

  • GOLD AWARD: 3rd Coast PR for Lakeshore Learning: Teaching Parents the Value of Educational Toys at Home
  • SILVER AWARD: Neff Associates for goPuff- Becoming the “WaWa on Wheels”
  • BRONZE AWARD: Current for Brita – Drink Amazing

Best Green Campaign

  • GOLD AWARD: Duffy & Shanley for Deepwater Wind: America’s First Offshore Wind Farm Powers Up

Best Health, Medicine & Fitness Campaign

  • GOLD AWARD: Abbott and GCI Health for The Launch of Absorb: A Revolutionary, Game-Changing, First-of-Its-Kind Fully Dissolving Heart Stent
  • SILVER AWARD: 919 Marketing for Visiting Angels: Mother’s Day Makeover
  • BRONZE AWARD: Cigna for For The First Time Ever, TV Doctors Save Real Lives!

Best Investment, Banking & Financial Services Campaign

  • SILVER AWARD: State Street Corporation for Investing Capital to Create Change: State Street’s SHE Gender Diversity ETF Campaign
  • BRONZE AWARD: RF|Binder Partners for The New Chubb: Unifying the Reputations of Two Revered Insurance Brands

Best Issue/Cause Advocacy Campaign

  • GOLD AWARD: Havas PR North America for The 4A’s: An Industry Under Fire Comes Out Swinging
  • SILVER AWARD: Cigna for Away From Blame: Cigna’s Initiative To Fight The U.S. Opioid Epidemic
  • BRONZE AWARD: Kivvit for A Campaign for Justice on Nazi Stolen Art on Moral Grounds (and Dame Helen Mirren)
  • BRONZE AWARD: Henry Schein for Henry Schein ‘Helping Health Happen’ for 5.5 Million Children in Need of Oral Care

Best New Product Launch – Business

  • GOLD AWARD: Havas PR North America for The Barnacle: Giving The Boot the Boot
  • SILVER AWARD: Sparkpr for Boom Supersonic: Breaking Through The Sound Barrier
  • BRONZE AWARD: PAN Communications for Sisense Disrupts BI Market, Brings AI and IoT to the Enterprise

Best New Product Launch – Consumer

  • GOLD AWARD: UPRAISE Marketing + Public Relations for “The Most Frustrating Chore” Goes Viral – FoldiMate
  • SILVER AWARD: Havas PR North America for Making Green Giant Big Again
  • BRONZE AWARD: O’Reilly DePalma for Howie Mandel Leads the ActiClean Patrol to Launch a New Self-Cleaning Toilet

Best Not-for-Profit/Association/Government Campaign

  • GOLD AWARD: Vanguard Communications and the American Psychological Association for Stress in America- Election Stress
  • SILVER AWARD: Hollywood Public Relations for The Mayflower II’s Long Journey Home
  • BRONZE AWARD: Health Resources and Services Administration for National Health Service Corps – Corps Community Month 2016

Best Response to Breaking News

  • GOLD AWARD: Merritt Group for Positioning an Unknown Cybersecurity Vendor at the Forefront of a Major Presidential Campaign Crisis
  • SILVER AWARD: MorphoTrust USA & RH Strategic Communications for MorphoTrust USA Promotes TSA Pre-Check
  • BRONZE AWARD: Landis Communications Inc. for “LCI Reacts to Oakland’s Ghost Ship Fire, Connects Community to Chapel of the Chimes For Support”

Best Special Event/Stunt

  • GOLD AWARD: French/West/Vaughan for Wrangler Honors Greensboro’s Textile History
  • SILVER AWARD: Strauss Media Strategies for Democratic National Convention 2016
  • SILVER AWARD: EvansHardy+Young for The Big Idaho Potato Meets the Big Apple
  • BRONZE AWARD: Laughlin Constable for Wisconsin Department of Tourism’s Wisconsin Weekend in Chicago
  • BRONZE AWARD: Rogers & Cowan for AARP Movies For Grown-ups 2016

Best Technology Campaign – Business

  • GOLD AWARD: Sparkpr for Boom Supersonic: Breaking Through The Sound Barrier
  • SILVER AWARD: Arketi Group for NCR Silver – Focused Media Relations Builds a Technology Thought Leader
  • BRONZE AWARD: Havas PR North America for The Barnacle: Giving The Boot the Boot
  • BRONZE AWARD: Diffusion for Global Wireless Solutions Goes for Gold for Network Connectivity in Rio, with Forbes

Best Technology Campaign – Consumer

  • GOLD AWARD: Ogilvy Public Relations for Low Battery Anxiety
  • SILVER AWARD: Ruder Finn for Polaroid Swing
  • BRONZE AWARD: PAN Communications for roOomy: Intersecting Technology, Real Estate and Interior Design
  • BRONZE AWARD: IBM for Defining Cognitive Creativity with IBM Watson

Best Travel, Hospitality & Destinations Campaign

  • GOLD AWARD: Ogilvy Public Relations for OUE Skyspace Taking Tourism to New Heights: Launching OUE Skyspace LA
  • SILVER AWARD: Murphy O’Brien Public Relations for Thompson Seattle
  • BRONZE AWARD: Murphy O’Brien Public Relations for The Peninsula Chicago

Best Use of Broadcast Video – Business/Consumer

  • GOLD AWARD: Klick Communications for 21st Annual Redondo Beach Lobster Festival
  • SILVER AWARD: Flashpoint PR for A LEGO Yellow Submarine Comes to Life

Best Use of Personality/Celebrity

  • GOLD AWARD: RF|Binder for Robin Wright: The Path Towards Global Equality | Insight Dialogues
  • SILVER AWARD: Sallie Mae and Clyde Group for The Dee-1 Campaign
  • SILVER AWARD: Current for Brita – Drink Amazing
  • SILVER AWARD: O’Reilly DePalma for Howie Mandel Leads the ActiClean Patrol to Launch a New Self-Cleaning Toilet
  • SILVER AWARD: Ogilvy Public Relations for LG TONE-Up Your Music
  • BRONZE AWARD: Hager Sharp for Shaquille O’Neal: Don’t Get Caught Up in the Madness, Download the Virtual Bar App
  • BRONZE AWARD: GOLD PR | Social Media for Fear No Mirror: Coolsculpting and Molly Sims

Best Use of Research – Business/Consumer

  • GOLD AWARD: CareerBuilder for CareerBuilder Releases New Study on Which Cities are Most Likely and Least Likely to Survive a Zombie Apocalypse
  • SILVER AWARD: Ogilvy Public Relations for Low Battery Anxiety
  • BRONZE AWARD: Ogilvy Public Relations for LG TONE-Up Your Music

Best Use of Social Media – Business/Consumer

  • SILVER AWARD: French/West/Vaughan for Rodeo Right at your Fingertips
  • BRONZE AWARD: The Vision Council for The Vision Council’s National Sunglasses Day Consumer Outreach Campaign

Best Use of the Internet – Consumer

  • GOLD AWARD: Rogers & Cowan for Launch of Funimation Films: Shin Godzilla Release
  • SILVER AWARD: FirstEnergy for FirstEnergy Scam Prevention & Information Website

Best Website – Business/Consumer

  • SILVER AWARD: French/West/Vaughan for Wrangler Sets Their Sites High
  • BRONZE AWARD: FirstEnergy for FirstEnergy Scam Prevention & Information Website

PR Innovation of the Year

  • SILVER AWARD: North 6th Agency for Fluent Political Pulse
  • BRONZE AWARD: Havas PR North America for Agile PR: Expert Messaging in a Hyper-Connected, Always-On World

About Bulldog Reporter

Bulldog Reporter provides news and insights to public relations and corporate communications professionals with the mission of helping these practitioners achieve superior performance. Bulldog Reporter publishes a daily newsletter, with a summary of relevant news called the Daily ’Dog and runs an industry awards program —the Bulldog Awards—to recognize excellence in public relations and communications.

 

Awards Program & Media Contact

Whitney Zelmer
Awards & Marketing Coordinator
1.866.849.6944
whitney.zelmer@bulldogreporter.com

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