Musch Appointed CEO of Ipsos ASI

Liz Musch has been named Global CEO of Ipsos ASI (, global specialists in brand and communications research. She will report to Didier Truchot, Ipsos founder, co-president and CEO. Ms. Musch succeeds Alex Gronberger, who takes on the new role of regional CEO of Ipsos Latin America. She will oversee Ipsos ASI’s global network of 60 offices from the company’s Paris corporate headquarters. As part of her expanded responsibilities, Musch also joins the Ipsos Management Board.

Prior to her promotion, Liz was global CEO of the Ipsos Loyalty division, joining Ipsos in January 2009. During her tenure at the helm of Loyalty, the division’s revenues more than doubled. Ipsos Loyalty will be led by Ralf Ganzenmueller, former Ipsos Germany CEO.

Speaking of her new challenge, Liz highlights that she intends to put new emphasis on building and managing brands and their communication utilizing a combination of innovative and proven tools, seasoned expertise and leading "a thinking organization" that looks at each client’s challenge through fresh eyes.

"To honor this commitment we will be building the ASI organization to have a strong balance of brand strategists and innovators, as well as world class researchers. We are also committed to having the absolute best, state of the art Neuro, Digital and Mobile tools. ASI is already a powerful brand in its own right, and is recognized as such by the global marketing community. But given the rapidly changing environment, there is more we can and will do to help our clients build their brands and breathe new life into their communication."

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