More Than 4 in 10 Companies Report a Projected Increase In Social Media Spend in 2012, New Red Rocket Media Study Finds: Marketers and Biz Owners Specifically Aim To Get Consumers To Engage With Their Online Content

A significant number of businesses plan to spend more on social media marketing during 2012, an encouraging trend reported from the results of a survey carried out by specialist content marketing agency, Red Rocket Media. The firm surveyed marketing professionals across a wide range of industry sectors and found that 7% will be spending “significantly more” on social media and 34% will be spending “more.” Those predicting that their spend will stay the same accounted for 49%, whilst 7% said they will spend “less” and 2% “significantly less.” “The findings from our survey confirm what we are hearing in the market place on a day to day basis,” said Matthew Hopkins, managing director of Red Rocket Media, in a news release. “We are attracting more and more businesses that are realizing the value that content marketing can add to their social media strategies, particularly with the search engines now placing so much emphasis on high quality, original content. Most of the companies have already taken their first few social media steps but very quickly realize that to get a better return on their social media, they need to increase the budget and resources allocated to it.” The participating marketing managers and business owners surveyed intend to allocate more resource on trying to get readers to actually engage with their content such as encouraging staff to spend more time participating in conversations on Twitter or in groups/forums on LinkedIn.

Businesses also plan to increase expenditure on measuring the effectiveness of their social media as this is an area many struggle to monitor. It is hoped that, with greater visibility, they will have a more compelling case to present to the powers that be, thus securing an enhanced budget longer term.

“One of the positives we gleaned from the survey was that, despite the huge challenges businesses face when it comes to social media, they are still keen to invest in it during 2012,” Hopkins added. “This is very encouraging as it shows that they consider social media success to be a long term objective and businesses which take this view are much more likely to persevere and, therefore, succeed.”

The small percentage (10%) that intend to reduce their spend is likely to be attributed to the fact that those businesses do not have the time, budget or resources to implement their social media strategy effectively and, therefore, aren’t seeing the results they had hoped for.

PR Biz Update PR Agency News PR People Marketing Trends
Digital Brand Expressions, Digital marketing, Marc Engelsman, marketer benefits, Marketing, marketing compensation, marketing salaries, Pr, Public relations, search marketing, search marketing professionals, SEMPO
Industry Salary Report: New Search Marketer Survey Shows Salaries On the Rise, with Largest Growth In the 100k+ Range

Search and digital marketing nonprofit firm SEMPO recently announced the results...

attracting talent, company leadership, effective leaders, HR professionals, interview training, leadership quality, leadership training, Marketing, Pr, Public relations, succession management, Talent management, The McQuaig Institute
What’s the Connection Between Effective Leadership and Recruiting Success? Few HR Pros Believe Their Leaders Are “Very Effective”

The quality of a company’s leadership is having a big impact...

company data, Data breach, data sensitivity, data sharing, Marketing, media headlines, Peter Hart, Pr, privacy protection, privacy-protection rules, Progressive Policy Institute, Public Opinion Strategies, Public relations, retail companies
Consumers Throw Down the Privacy Gauntlet: Virtually All Want One Set of Rules Protecting Their Online Data

94 Percent of Internet Users Agree All Companies Should Follow Same...

Thought Leaders On Deadline
connected content, connected economy, content challenges, content fitness, content impact, Content marketing, creative storytellers, Mark Nardone, Marketing, modern marketer, PAN Communications, Pr, PR content, Public relations
Why Your Content is Missing the Mark in the Connected Economy—5 Key Takeaways from PAN’s 2016 Content Fitness Report

By Mark Nardone, Executive Vice President, PAN Communications Since 2014, PAN...

blaming the public, Gary Frisch, lengthy TSA screenings, Marketing, misguided messaging, Pr, PR patdown, Public relations, Swordfish Communications, TSA challenges, TSA issues
PR Patdown: Blaming Travelers for Long Security Lines Shows the TSA Just Doesn’t Get It

By Gary Frisch, Founder and President, Swordfish Communications I don’t use...

communications preferences, four-generation workforce, Lisa Eifert, Marketing, mass notification services, multigenerational communication, multimodal messaging, One Call Now, Pr, Public relations, Send Word Now
Multigenerational Communication: Bridging the Gap Between Today’s Four-Generation Workforce

By Lisa Eifert, Director of Marketing, One Call Now While dissecting...