By Pragya Dubay. Agility PR Solutions
When it comes to designing a social media strategy—which, let’s face it, your business absolutely needs—there are two fundamental details you must have: A clear focus on objectives; and a set of metrics directly related to the set objectives
Any strategy worth its salt has clear and defined objectives; without them, it’s like driving with no destination. But objectives alone are not enough. You need to have the proper metrics in place, the data and statistics that will demonstrate just how close to achieving your objectives you are. As Megan Headley, research director at TrustRadius, says, “The ability to manage, measure, and analyze social activities is becoming a key element of success in certain areas.”
Unlike traditional media, which has always grappled with quantitative success metrics, social media has a strong measurable component to it: likes, shares, retweets are all countable acts. Social media is also supported by many technological tools and easy-to-measure analytics, making it easy for you to track exactly what you want.
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