Monitoring Social Media: How to Capture the Right Social Media Metrics for Your Business Objectives

Multi-ethnic group around wood table.  The table is filled with various stickers related to social media.  One person in the group is using a laptop.By Pragya Dubay. Agility PR Solutions

When it comes to designing a social media strategy—which, let’s face it, your business absolutely needs—there are two fundamental details you must have: A clear focus on objectives; and a set of metrics directly related to the set objectives

Any strategy worth its salt has clear and defined objectives; without them, it’s like driving with no destination. But objectives alone are not enough. You need to have the proper metrics in place, the data and statistics that will demonstrate just how close to achieving your objectives you are. As Megan Headley, research director at TrustRadius, says, “The ability to manage, measure, and analyze social activities is becoming a key element of success in certain areas.”

Unlike traditional media, which has always grappled with quantitative success metrics, social media has a strong measurable component to it: likes, shares, retweets are all countable acts. Social media is also supported by many technological tools and easy-to-measure analytics, making it easy for you to track exactly what you want.

Read the rest of the post on the Agility PR Solutions blog.

  • Basically, social networks do not give you sentiment, influencer score and other stuff like this. There is a competition between services who can show better likes follower chart. To my opinion the better service is that will show you some “extra” analyzes and features. For example, show how twit or post was shared in social networks, show this on map or show on diagram. That’s much more informative to business than number of likes and comments. For example, allsnapi uses neural network to enrich the data. Radian6 uses third party service to get sentiment.

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