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PR Biz Update PR Agency News PR People Marketing Trends
PR, public relations, marketing, digitization, technology alignment, digital strategy, digital culture, course correcting, digital transformation, digitization agility, digital efficiency, Ben Grinnell, digital inevitability
Companies Today Overthink and Underact in Preparing for Digital Inevitability, New North Highland Research Reveals

To drive market gains in today’s rapid pace of digitization, companies...

Idea Creative Creativity Imgination Innovate Thinking Concept
Disconnect Between Marketers' Desire for Ad Personalization at Scale and Data Confinement Within “Walled Gardens”

New research from ad server and programmatic firm Flashtalking shines a...

brand marketers, costume influence, Halloween marketing, Halloween shopping, Halloween spending, in-store shopping, Marketing, marketing opportunities, Matthew Shay, National Retail Federation, Pr, Prosper Insights & Analytics, Public relations
Huge Halloween Brand Opportunities: Holiday Spending to Reach $8.4 Billion, Highest in NRF Survey History

Pinterest Is Top Influencer for Costumes, Although Most Will Shop In-Store...

Thought Leaders On Deadline
brand endorsements, brand responsibility, CenturyLink, Hofstra University, Lawrence Herbert School of Communication, Marketing, NFL player protests, NFL protesters, Pr, Public relations, Victoria Geyer Semple
Brand Responsibility Perspectives: When Athletes Protest, Endorsers Should Listen

By Victoria Geyer Semple, Associate Professor, Journalism, Media Studies, and Public...

Barcelona Principles, Christine Perkett, Marketing, Measurement Month, PerkettPR, Pr, PR analytics, PR benchmarking, PR Measurement, Public relations, SeeDepth, share of voice
What’s the Buzz Surrounding Measurement Month?

By Christine Perkett, Founder, SeeDepth As PR pros, we hear the...

data science, Marketing, Marketing Evolution, marketing industry, marketing qualifications, marketing skills, Pr, Public relations, Ryan McCready, skills gap, Venngage
Marketing Skills 2016: Are You Qualified to Be Hired?

By Ryan McCready, Data Scientist, Venngage If you were looking for...