MediaMiser, part of digital information management firm Innodata’s Media Intelligence business and parent company of Bulldog Reporter, recently announced that it will acquire PR Newswire‘s U.S. and UK Agility business.
The transaction, conditioned on PR Newswire successfully completing an antitrust review of its sale to Cision, will include the assets and rights relating to the Agility business, including the Agility and Agility+ applications and platform, the global media database and customer contracts in the United States and United Kingdom.
“Agility is a great media intelligence business, driven by its innovative, user-friendly platform,” said Robert Gray, CEO of PR Newswire, according to a news release. “Agility is an excellent fit for Innodata, and both the platform and the talented Agility team will have the opportunity to grow and succeed. As part of Innodata, we are confident that Agility will continue to help customers better target and monitor the media, distribute news and measure results, and we expect this to be a seamless transition for Agility customers, employees and partners.”
“We are very excited about the opportunity with Agility, a world-class platform that complements MediaMiser’s technology and furthers our commitment to the communications and PR marketplaces,” said Innodata CEO Jack Abuhoff, according to a MediaMiser blog post. “We are also excited about Agility’s talented team joining us on our mission. Together, we will bring even greater value to our customers and to the market.”
“This is a very exciting development for our company and our clients,” said MediaMiser President Chris Morrison. “There will be new challenges and opportunities for everyone in the company, and we look forward to working together to make a huge impact on our industry on a global level.”