McDonnell Group, an energy focused boutique marketing agency based in Roswell, Georgia, announces new resources for content marketing. Nancy Broe, previously director of public relations, has been promoted to vice president to lead the creation and implementation of the new program.
A blog series kicked off the new marketing effort this month with “Content Marketing in the Era of Fake News.” The content program will include a variety of resources designed to equip marketing officers in the energy industry with insights into proven approaches. Coming weeks will see the launch of a whitepaper, “The Four R’s of Content Marketing,” a series of Twitter chats, access to new energy case studies and work samples and an emailer/newsletter.
“Our annual research shows that energy industry marketers place a priority on content marketing, yet many—53 percent in our last study—say it is ‘very difficult’ to implement,” said Broe, who has worked in the marketing and public relations industry for more than 30 years.
The program builds on McDonnell Group’s 12-year history providing integrated marketing strategy, research, branding and public relations – with two services in particular expanding in response to customer demand: content marketing strategy and content marketing creation.
“These offerings integrate easily into chief marketing officer’s programs, whether we’re helping to build the program strategy at a higher level or delivering at a tactical level,” said Broe, who has worked at McDonnell Group since 2008. “Because we know the changing energy industry from the inside and apply a pragmatic methodology, we’re able to draw out clients’ in-house expertise and make it reachable, relevant and readable to the needs of their end-customers.”
Hallmarks of the MG approach include the Focus on Practical Methods™ (FPM), a disciplined roadmap to effective marketing, and unparalleled energy industry marketing knowledge and experience.
CEO and Co-Founder Don McDonnell said, “Content marketing frustrates many; we make it easy for clients to get their organization into the conversations that shape buying decisions. MG content marketing makes a superior impact by producing accurate, insightful content in a timely way. We get it right and it’s spot on because we know this market and the pain points of our customers’ customers.”
Since 2005, McDonnell Group, Inc. has served more than 75 energy industry players—from global corporate giants to specialty startups—providing content and strategy services in a variety of forms.
“The current offerings are a response to changing needs in marketing,” McDonnell said. “Yet they deliver the same core results, helping to shape markets and propel clients toward their goals while building mutually respectful relationships with journalists, publishers, analysts and industry influencers.”