M&C Saatchi Sport & Entertainment announced that it has been chosen retained PR agency for Lovehoney, one of the world’s biggest sex toy retailers which has strategic partnerships including the popular Fifty Shades of Grey official product license.
The agency was chosen to help Lovehoney as it targets growth in the United States this year, promoting activations, events, products and Lovehoney’s signature partnerships.
“We are delighted to be working with Lovehoney,” said Andrea Nirsimloo, Vice President, M&C Saatchi Sport & Entertainment. “The brand resonates with an engaged, savvy consumer, and has some very interesting partnerships and products coming later this year that will be sure to grab headlines.”
“M&C Saatchi really understood our business objectives in the US and we can’t wait to start working with them,” said Helen Balmer, Brand and Marketing Director, Lovehoney. “It’s a fantastic time for them to come on board to support in our strategic growth plans. We are the sexual happiness people and have identified there is lots of opportunity for more fun and fulfilling sex lives all across America.“
Nirsimloo and Assistant Vice President Mark Tanno will co-lead the account from M&C Saatchi Sport & Entertainment’s New York Office.
M&C Saatchi Sport & Entertainment is part of the M&C Saatchi Worldwide family of companies. Specializing in creative, strategic communications, marketing, events, experiential and PR, the agency works with a number of well-known brands that play in sport and entertainment.