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MassChallenge Taps PAN Communications for National PR Support

MassChallenge, a startup-friendly accelerator, announced the extension of its partnership with PAN Communications, an integrated marketing and public relations agency, to support national efforts.

After a successful year-long partnership, PAN Communications has been retained for its expertise in B2B technology and healthcare communications, two predominant industries for startups engaged in the MassChallenge accelerator. With offices in Boston, San Francisco, New York City and Orlando, PAN Communications has effectively supported clients in competitive startup communities and is well positioned to help drive MassChallenge’s efforts in building a stronger and more connected global innovation ecosystem.

“Both PAN Communications and MassChallenge share in the belief that entrepreneurs are the value creators for society,” said Kiki Mills Johnston, Managing Director, MassChallenge Boston. “With a passion for innovation and an incredible track record in strategy, content and media relations, this PR relationship has helped further propel our growth as a top accelerator for promising companies.”

Each year, MassChallenge accelerates the most-promising early-stage companies at zero cost and for zero equity. The 2017 Boston cohort, which was selected from more than 1,500 applications from around the world, are developing creative solutions to society’s biggest issues in healthcare, high tech, clean energy, social impact, retail and more.

As part of this partnership, PAN Communications has supported MassChallenge in promoting startup wins, strengthening media relations, and enhancing national positioning as the organization explores expansion across North America. Immediate support includes PR efforts around MassChallenge Boston, PULSE@MassChallenge, the organization’s zero-equity digital health program, MADE@MassChallenge, the zero-equity R&D lab, and EMPOWER@MassChallenge, an initiative that celebrates diversity and addresses the unique challenges founders face.

“Our partnership with MassChallenge has been exciting for PAN Communications,” said Nikki Festa O’Brien, Vice President, PAN Communications. “Although the agency’s reach is national, our Boston base keeps us committed to the growth of the local startup community, specifically in the technology and healthcare industries. With offices in four main cities, we maintain a passion for helping startups grow as we know first-hand the economic impact it can have on the city. It was only natural to team up with MassChallenge and merge our efforts to cultivate strong, smart, successful startups that will benefit others.”

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