The Massachusetts Golf Association (MGA)—a non-profit organization dedicated to promoting and preserving amateur golf statewide since 1903—has selected Buffalo.Agency to provide strategic marketing and communications support.
Buffalo will work closely with the MGA, its 360 member clubs and 87,000 Bay State golfers. The company will refine the MGA brand strategy, develop new creative marks, identity and materials, and establish a broader reaching social media program to connect with even more current and future golfers throughout the state.
The body of work will be executed by Buffalo to support the impending merger of MGA and the Women’s Golf Association of Massachusetts (WGAM), effective January 1, 2018.
“The MGA and WGAM partnership brings together two 100-plus year organizations to create a unified vision for golf in the Bay State,” says Jesse Menachem, MGA Executive Director. “Working with Buffalo reinforces our collective commitment to engage members and clubs through unique experiences which grow the game.”
The combined organization, under governance of a board comprising men and women, will focus on cultivating a broader suite of offerings to both member clubs and golfers. This melding of enhanced services will include grow-the-game initiatives, championships, member events, junior golf, handicapping, course rating, and volunteer resources. The MGA will also expand its role as administrator of The First Tee of Massachusetts and its four program locations.
“Golf in Massachusetts has a storied history and the MGA is inspiring future generations of players of all abilities,” says Glenn Gray, Vice President of Buffalo.Agency. “Here’s to further strengthening MGA’s leadership role in New England and the golf industry at large.”