Marketo, Inc., provider of engagement marketing software and solutions, announced that Tawheed (TK) Kader has been appointed as group vice president of Strategy and general manager of Engagement Applications. Marketo acquired Kader’s company, ToutApp, one of the leading sales engagement software platforms, in April. He will report to Chief Operating Officer Greg Wolfe.
Kader founded ToutApp six years ago and served as its chief executive officer. Under his leadership, ToutApp grew from a startup to a multi-million-dollar business used by more than 100,000 salespeople and over 400 enterprise customers worldwide. Prior to founding ToutApp, Kader spent three years as an enterprise technologist at hedge fund Bridgewater Associates. He had previously worked as a product manager at Plaxo, Inc., which acquired HipCal.com, an online calendar company Kader founded.
“I am thrilled to welcome TK to the executive leadership team, where he brings a proven track record of entrepreneurship and a passion for driving engagement,” said Wolfe. “In this new role, TK will ensure that our customers successfully build authentic and lasting relationships with their buyers by enabling seamless engagement across sales and marketing and the entire enterprise.”
Kader will focus on corporate development, shaping Marketo’s position as an Engagement Platform and ensuring its vision around the Engagement Economy is at the core of everything the company does, inside and out. Additionally, he will work cross-functionally to drive the thinking and success of applications for sales enablement, account-based sales and marketing, and pipeline generation that are part of the Marketo Engagement Platform.
“I am honored to join Marketo’s incredible leadership team, which is redefining engagement and charting a bold course forward,” said Kader. “Our combined expertise in sales and marketing engagement will empower chief marketing and revenue officers around the world to engage more authentically with their customers through one complete platform.”