Kahn Media announced that it has been selected as the PR and Marketing Agency of Record for Lloyd Mats, manufacturer of custom fit carpet floor mats for classic and late model cars and trucks. The Northridge, Calif.-based company has been making high-quality custom fit floor mats in California since 1978 and holds licenses from most major OEM manufacturers. Kahn Media will assist the brand as it rolls out several new licensed products and raise consumer awareness of the brand and its unique story.
“We are excited to work with an agency that is both intimately familiar with the automotive aftermarket and happens to be local to our area,” said Lloyd Mats President Brendan Dooley. “We take a lot of pride in what we do at Lloyd, from manufacturing the highest quality product on the market right here in California, to our focus on safety with innovative mat fastening systems, to the fact that we have been an employee owned company since 1999. We are looking to Kahn to help share those messages.”
Kahn Media will be overseeing public and media relations for Lloyd Mats as well as managing its product placement and promotion strategies, search engine marketing and remarketing strategies, social media management and video production.
“Growing up and living in the San Fernando Valley most of my life, I’ve driven past the Lloyd factory for years and have been a customer several times over,” said Dan Kahn, President of Kahn Media. “Their quality is second-to-none, and they have a great story – from their decades-long commitment to manufacturing in California to their obsessive focus on quality to the fact that Lloyd Mats is an employee owned company with some of the happiest long-term employees I’ve ever seen in a manufacturing environment. We look forward to working with their team, sharing their story and helping them grow.”