Lippincott Hires Wright as Senior Partner in London

Lippincott (www.lippincott.com/), a global brand strategy and design firm, announced the hire of Charles Wright as senior partner in its London office. The appointment reflects Lippincott’s commitment to global growth, in an effort to help businesses around the world realize the fullest potential of their brands.

Charles most recently served as managing director of Wolff Olins in the Dubai office, where he built the company’s presence in India and the Middle East.

“Charles’ expertise in brand strategy and business development will be a great asset to Lippincott as we continue to increase our global footprint and develop new clients within the region,” said Simon Glynn, senior partner and head of Europe and the Middle East.  “Charles’ passion for interpreting business problems as creative challenges fits right in with our work in delivering brand transformation through strategy, design and innovation.”

“I’m delighted to be joining the Lippincott team. I’ve admired their work for many years and share their philosophy about what is needed for the next generation of global brands to succeed,” said Wright. “Branding is constantly changing. More and more, it encompasses the overall business, including employees, investors and the overall customer experience. It’s an exciting time to be a brand consultant and I’m looking forward to doing meaningful, transformative work.”

PR Biz Update PR Agency News PR People Marketing Trends
Brand engagement, brand promotions, Carles Bonfill, consumer participation, Easypromos, Marketing, online sweepstakes, photo contest, Pr, promotional prizes, Public relations, social media promotions, thinking beyond the brand
Thinking Beyond the Brand: New Study Reveals 93% of Respondents Say Prizes Are Important Factors in Brand Engagement

Social media promotions firm Easypromos this week announced the results of...

Bitglass, bring-your-own device, BYOD, BYOD risk-control measures, BYOD security, data leakage, data protection, device encryption, Marketing, Nat Kausik, Pr, Public relations, sensitive corporate information
Embracing BYOD: Initiative Is Supported in More Than 70% of Companies That Are Driven by Need for Increased Productivity

Data protection firm Bitglass this week released the results of its...

connected devices, consumer behavior, consumer data, Marketing, marketing challenge, Omnichannel outreach, Pr, PR challenge, programmatic marketing, Public relations, Robert Jones, Rocket Fuel, targeted ads, targeting consumers
Connected Device Ownership Presents a New Challenge for PR and Marketing Pros—Engaging Targets On the Right Device

Consumers Are Now More Willing to Trade Data for More Targeted...

Thought Leaders On Deadline
Anurag Gupta, content competitors, Content marketing, content planning, content promotion, content relevance, Marketing, Marketing plan, online marketer, Pr, Public relations, Target audience, WeblinkIndia.net
Follow This Foolproof Plan for Quick Content Marketing Success

By Anurag Gupta, Content Team Leader, WeblinkIndia.net Let’s face it—just about...

Bulldog Awards, Bulldog Reporter, Cause marketing, Marketing, MediaMiser, not-for-profit communicators, Pr, PR awards, Public relations, reaching influencers, story-sharing tips, Whitney Zelmer
6 Story-Sharing Tips for Not-for-Profit Communicators

By Whitney Zelmer, Award & Marketing Coordinator, Bulldog Reporter Today’s not-for-profit...

2016 candidates, behavioral science, Courtney Lukitsch, Gotham PR, Marketing, Pr, PR industry, PR pros, PR science, PR trends, psychographics, Public opinion, Public relations, science research
PR, Science and Politics: How Psychographics Impact Public Relations

By Courtney Lukitsch, Founder and Principal, Gotham PR With current and...