Lippincott (www.lippincott.com/), a global brand strategy and design firm, announced the hire of Charles Wright as senior partner in its London office. The appointment reflects Lippincott’s commitment to global growth, in an effort to help businesses around the world realize the fullest potential of their brands.
Charles most recently served as managing director of Wolff Olins in the Dubai office, where he built the company’s presence in India and the Middle East.
“Charles’ expertise in brand strategy and business development will be a great asset to Lippincott as we continue to increase our global footprint and develop new clients within the region,” said Simon Glynn, senior partner and head of Europe and the Middle East. “Charles’ passion for interpreting business problems as creative challenges fits right in with our work in delivering brand transformation through strategy, design and innovation.”
“I’m delighted to be joining the Lippincott team. I’ve admired their work for many years and share their philosophy about what is needed for the next generation of global brands to succeed,” said Wright. “Branding is constantly changing. More and more, it encompasses the overall business, including employees, investors and the overall customer experience. It’s an exciting time to be a brand consultant and I’m looking forward to doing meaningful, transformative work.”