LinkedIn Broadens Its Appeal– and Its Reach– With Launch of New Company Review Feature: Social Media Site's Users Can Now Post Product and Service Reviews– and Expand Their Access to Users' Insights

LinkedIn announced this week a new feature that allows users of the social networking website to review products and services offered by a host of big businesses. The new feature, called Company Pages, is designed to give companies exposure to LinkedIn’s over 80 million members, while also giving users access to insight from other professionals in the network, the company said in a press release. Users will benefit from "the considered perspectives of those whom they trust and relate to the most — the people they know," said Jeff Weiner, chief executive of LinkedIn, in a statement, CNNMoney reports.

Among the over 40 companies participating in the initial launch are several big technology names, such as Hewlett Packard, Microsoft and Dell. Other businesses that LinkedIn users will be able to review are JetBlue, ATandT, Citibank and Volkswagen. At the same time, Weiner said businesses can use the feature to display "their strongest recommendations to prospective customers and employees on LinkedIn," which he says can "accelerate growth and trust in their brands," CNNMoney.com reports.

In addition to reviews, businesses can display videos, product information and targeted ads on their Company Pages. LinkedIn, a privately held company that caters to professionals, officially unveiled the feature Tuesday at its annual marketing and advertising event in New York, reports CNNMoney writer Ben Rooney.

Add a Comment

Your email address will not be published. Required fields are marked *

PR Biz Update PR Agency News PR People Marketing Trends
Watching soccer game on TV
Big Game Marketing Analysis: Advertisers Targeted “Always-Connected” Shopper for Super Bowl 50

This Year’s NFL Classic Was the Most Interactive Super Bowl Yet...

Close up Two hand holding smartphone with Internet of things word and icons, Connectivity concept.
State of the Internet of Things: Business Initiatives Stall as Companies Continue Laying the IoT Groundwork

New research from IT staffing and services firm TEKsystems helps marketers...

Successful business man working on growth money stairs coin with sky
8 in 10 of U.S. Employees Are Less Likely to Leave a Company That Helps Improve Their Personal Financial Standing

New research from workforce communications firm GuideSpark emphasizes the growing importance...

Thought Leaders On Deadline
Rachel Spielman Headshot (1)
Maximum PR Workforce: Hiring for Success in Communications

By Rachel Spielman, EVP and Global Head of Corporate Communications, Ruder...

Sue Zoldak Headshot (1)
Twitter Ignites Over St. Louis Rams’ Move to LA—What’s the Lesson for PR?

By Sue Zoldak, Vice President, LEVICK If you anticipate producing an...

Mike Swenson (1)
PR Lessons from Chipotle's Response Strategy: Is Your Restaurant Ready for Its Crisis?

By Mike Swenson, President, Crossroads The Chipotle E. Coli crisis has...

PRtools-pics3
Media monitoring and analysis

Current clients, please login here. Would you like to reduce the...

PRtools-pics
Inside Health Media

Current clients, please login here. Top pharmaceutical companies, hospitals, healthcare PR...

PRtools-pics2
MediaPro: Bulldog Reporter's media database

Current clients, please login here. Do you need precisely targeted press...

PRtools-pics4
Blogger Lists

These blogger lists are guaranteed to increase your chances for scoring blockbuster...