Limelight Media, a Los Angeles-based entertainment marketing firm specializing in celebrity procurement for advertising and PR campaigns has named Ian Weintraub as Vice President, Marketing and head of its New York office. In his new role, Weintraub will help expand the company’s reach and ability to service their clients’ needs throughout each individual campaign. He will be instrumental in identifying talent, developing and negotiating program parameters, and managing the brand/talent relationships throughout the life of each client’s unique partnership. Weintraub will report directly to Limelight Media Founder Wendy Dutwin.
“Ian is a strong addition to the Limelight Media executive team,” said Dutwin. “His experience in talent representation, branded content and the execution of celebrity partnerships will help expand Limelight into numerous new business opportunities. I am confident our New York office will flourish under Ian’s leadership.”
“Limelight Media’s pedigree of executing best-in-class celebrity partnerships is well known,” said Weintraub. “I am thrilled to be part of a team that takes such pride in providing clients with the premium level of service that Limelight has made their top priority for the past 12 years.”
“We are proud to count Limelight Media as one of the 13,000 certified WBEs in the U.S.,” said Pamela S. Williamson, Ph.D, President/CEO, Women’s Business Enterprise Council – West.
The fulfillment and success of women is the bedrock on which HWP was founded in 2005 by partners Jani Hegarty, Bonnie Welsch, and Audrey Pezzuti. This commitment was formalized in 2007 with the firm’s initial certification by the WBENC.
“We are thrilled to receive this important certification by WBENC and we are honored to be a part of this great organization that promotes and fosters growth for women-owned businesses,” said Dutwin.