Kaplow (www.kaplowpr.com), an independent PR firm, changes conversations across the new media frontier by launching a new creative services practice, K:Drive, designed to take brands beyond the edges of traditional media.
Headed by Kaplow Creative Director Bonnie Rothman Morris, K:Drive takes Kaplow’s best–in–class brands to the next level by engaging audiences in surprising ways. The specialized group reaches new influencers, engages consumers directly and enables consumers to connect with one another through emerging media.
“Public relations for Kaplow has always been about building relationships to deliver clear messages about your brand,” said Liz Kaplow, president and CEO of Kaplow. “K:Drive is taking this relationship–building philosophy into the emerging media landscape to achieve our clients’ brand goals.”