JSH&A Public Relations (www.jsha.com), a consumer marketing public relations agency with a national reputation for LIFstyle PR, announced the hire of Andria Rosell as a senior account supervisor. Rosell is responsible for developing and executing strategic public relations programs on behalf of The Hershey Company and ConAgra Foods. She is also overseeing the agency’s rebranding initiatives and providing new business support.
"Andria’s extensive background and experience with food and consumer product marketing makes her a great addition to our team," said Jim Kokoris, president and general manager of JSH&A. "She brings proven results in product launch campaigns and social media management that will be an asset to future program development."
Prior to joining JSH&A, Rosell was head of North American public relations and social media for The Pampered Chef, responsible for establishing and implementing product launch and charitable giving programs. Earlier in her career, Rosell designed publicity campaigns for several southern restaurants and chefs along with two cookbook memoirs, which she co-authored.