Following a successful initial introduction by JMPR Public Relations (www.jmprpublicrelations.com) in 2012, IDQ Inc., a manufacturer of automotive aftermarket air conditioning products, announced that it has once again retained JMPR as agency of record for the do-it-yourself (DIY) air conditioning brand, A/C Pro.
For 2013, JMPR will handle media relations responsibilities that include introducing new products and educating both the general motoring public and automotive enthusiasts alike about the value of A/C Pro as a DIY air conditioning recharge kit.
"We’re excited to be back with IDQ representing A/C Pro," said JMPR President Joseph Molina. "As consumers hold onto their vehicles for longer and longer this product has become even more relevant. A leaky and underperforming air conditioning system no longer means a huge repair bill. Oftentimes drivers can fix their car for under 50 dollars. We’re looking forward to telling that story."