JMPR Public Relations Selected Again by IDQ Inc

Following a successful initial introduction by JMPR Public Relations (www.jmprpublicrelations.com) in 2012, IDQ Inc., a manufacturer of automotive aftermarket air conditioning products, announced that it has once again retained JMPR as agency of record for the do-it-yourself (DIY) air conditioning brand, A/C Pro.

For 2013, JMPR will handle media relations responsibilities that include introducing new products and educating both the general motoring public and automotive enthusiasts alike about the value of A/C Pro as a DIY air conditioning recharge kit.

"We’re excited to be back with IDQ representing A/C Pro," said JMPR President Joseph Molina. "As consumers hold onto their vehicles for longer and longer this product has become even more relevant. A leaky and underperforming air conditioning system no longer means a huge repair bill. Oftentimes drivers can fix their car for under 50 dollars. We’re looking forward to telling that story."

PR Biz Update PR Agency News PR People Marketing Trends
B2B content marketing, Content marketing, content marketing initiatives, Doug Winter, Lead generation, Marketing, MarketingProfs, personalized content marketing, Pr, Public relations, Purchase funnel, sales enablement process, Seismic
Content Can Close: New Report Finds Fewer Than One in Five Content Marketers Have a Complete Sales Enablement Process in Place

B2B content marketing for lead generation is personalized and mature—but it’s...

A businessman holding a tablet pc computer with the projection screen of a graphs and diagrams. Business concept.
Inside the C-Suite: CFOs Plan to Navigate Economic Uncertainty by Harnessing the Power of Big Data, New Study Reveals

While chief financial officers remain worried about growing economic volatility, the...

brand origin, brand presence, consumer connection, global consumers, local vs. global brands, Marketing, national pride, Nielsen, Personalization, Pr, Public relations, purchase driver, Value proposition, willingness to buy local
Local vs. Global Brands: Nearly 75% Of Global Consumers List Brand Origin as Their Key Purchase Driver, Nielsen Reports

National Pride a Factor Influencing Willingness to Buy Local vs. Global...

Thought Leaders On Deadline
Beyoncé Lemonade, Beyoncé PR, campaign promotion, digital video, Katherine Doble, Marketing, message control, Pr, PR message, Public relations, Schwartz Media Strategies, social media mastery, video consumption
PR Lessons from Beyoncé: How to Master Social Media

By Katherine Doble, Director of Digital and Branding, Schwartz Media Strategies...

Marketing, Noemi Pollack, Pollack PR Marketing Group, Pr, PR agencies, PR education, PR emerging trends, PR industry, PR professionals, Public relations, USC Annenberg PR study
Heads Up, PR Pros: Change, Adapt, Or Be Left Behind, According to the New USC Annenberg Study

By Noemi Pollack, CEO, The Pollack PR Marketing Group About a...

Anurag Gupta, content competitors, Content marketing, content planning, content promotion, content relevance, Marketing, Marketing plan, online marketer, Pr, Public relations, Target audience, WeblinkIndia.net
Follow This Foolproof Plan for Quick Content Marketing Success

By Anurag Gupta, Content Team Leader, WeblinkIndia.net Let’s face it—just about...