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International Hip-Hop Artist DeLon Retains NRPR Group

NRPR Group (, a strategic positioning firm founded by marketing and public relations veteran, Nicole Rodrigues, announced its newest client, DeLon, a hip-hop artist, producer and DJ from Los Angeles, with a strong international following. He’s the first Sri Lankan artist to place on the US Billboard charts and is currently planning the upcoming release of his second EP, “Awake.”

“I’m on a mission to make a shift in the music industry and in my career,” said DeLon. “I’m expanding my musical style and adding a new, creative twist to the hip hop industry that will create lasting change. Having a strategic publicity team is critical at this point. I’ve been in the entertainment industry for years and passed on choosing traditional entertainment publicists because I recognize NRPR Group brings so much more to the table. I’m confident Nicole and her team will work hard and think outside the box to create opportunities to expand my brand.”

“As an agency mostly charged with positioning tech and digital entertainment companies, NRPR Group is extremely choosy when it comes to talent we sign,” said Rodrigues. “DeLon is a very gifted entertainer and someone who understands the business side of his trade, which makes him a perfect fit for our agency. We’re excited to help him reach his goals through the strategic use of social media, red-carpet events, earned media and more. It’s an honor to have been chosen as DeLon’s agency of record.”

NRPR Group continues to grow its roster of clients. The addition of DeLon brings the agency to more than 20 full-time clients and short-term projects signed in its first full year of business.

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