Fifty-six percent of executives say digital engagement with customers is at least a top-ten company priority, according to a study by McKinsey & Company.
The study is one of ten in the Institute for Public Relations’ “Top 10 Social Media Research Studies for Public Relations Professionals for the Second Half of 2013.”
Created by IPR Social Science of Social Media Research Center editors Dr. Marcia W. DiStaso of Pennsylvania State University and Dr. Tina McCorkindale of Appalachian State University, the compilation is available on the IPR website at http://bit.ly/1tmHEVH.
The studies were chosen for their rigor of methodology, sample size, findings, and accessibility. Some of the sources included are Pew Research Center, Altimeter, Cision, and Weber Shandwick. Focusing on the role of social media within organizations, topics range from employee education and the PR-journalism relationship, to CEO sociability, sales, and more.
Aiming to not only identify important research, but to generate conversation in which practitioners can absorb and contribute meaningful knowledge, we are asking friends and followers of IPR to share additional studies they think are valuable to professionals.
This collection of studies is a follow-up to the Institute’s “Top 10 Social Media Research Articles for the First Half of 2013 for Public Relations Professionals,” which can be found at http://bit.ly/17cBKwe.