I Heart Keenwah, makers of ready-to-eat healthy quinoa snacks, announced its partnership with Groundswell Public Relations to oversee their media relations and strategically drive editorial content in the natural product and active lifestyle arenas.
“Groundswell PR truly understands our mission and devotion to nutrient-rich snacking,” said I Heart Keenwah Marketing Manager, Natalie Slater. “It was an easy decision to partner with them because of their deep roots in the natural products world and their passion for leading active lifestyles.”
Groundswell PR brings over 20 years of active lifestyle public relations experience to the table, representing a variety of clients in the natural products, outdoor and active lifestyle industries.
“I Heart Keenwah has taken quinoa and turned it into a delicious, healthful snack that truly aligns with our own eating habits,” said Groundswell PR partner, Caroline Kelm. “The entire Groundswell team is excited to share their inspiring story with media, consumers and influencers here in the United States.”