I Heart Keenwah Retains Groundswell PR

I Heart Keenwah, makers of ready-to-eat healthy quinoa snacks, announced its partnership with Groundswell Public Relations to oversee their media relations and strategically drive editorial content in the natural product and active lifestyle arenas.

“Groundswell PR truly understands our mission and devotion to nutrient-rich snacking,” said I Heart Keenwah Marketing Manager, Natalie Slater. “It was an easy decision to partner with them because of their deep roots in the natural products world and their passion for leading active lifestyles.”

Groundswell PR brings over 20 years of active lifestyle public relations experience to the table, representing a variety of clients in the natural products, outdoor and active lifestyle industries.

“I Heart Keenwah has taken quinoa and turned it into a delicious, healthful snack that truly aligns with our own eating habits,” said Groundswell PR partner, Caroline Kelm. “The entire Groundswell team is excited to share their inspiring story with media, consumers and influencers here in the United States.”

We've updated our Privacy Policy. Read the updated policy →

PR Biz Update PR Agency News PR People Marketing Trends
Customer care concept
B2B Data Market 2017: B2B Marketers Have Higher Satisfaction When Working with Multiple Third-Party Data Providers

Data automation solutions firm Openprise recently released its 2017 B2B Data Market...

Nice portrait of young stylish man wearing suit. Man smiling, holding visit card and looking at camera. Big bookshelf as a background
Engaging Generation Z Professionals: New FeedYak Study Reveals Essential Ideas for Captivating High-Performing Gen Zers

Employee engagement app FeedYak recently released its third annual report, Engaging...

Paul Ryan, webpage on the social media website Facebook.
Americans Are Split on Political Impact of Social Media: Half of Survey Respondents Said Social Impacted Their Vote

Finn Partners Research Shows Impact of Social on Public Policy Outcomes...

Thought Leaders On Deadline
Why Organizations Should Challenge the White House for Broadcast Airspace—and Tips on How to Do It

By Mercedes Marx, Lyons PR It has become increasingly challenging for...

Michael Kuznetsov
Depressing Turnout: Media Coverage of Election and Trump Presidency Having High-Stakes Impact on Audience Sentiment 

By Michael Kuznetsov, VP of Marketing, Talkspace  Public relations sits at...

small laptop with old projector showing film
Video Marketing Perspectives: How to Effectively Use Pattern Interrupt Elements to Shake Things Up in Your Videos

By Andrea Kalli, Video Designer, Editor and Marketer Have you ever caught...