Hollywood Public Relations, a boutique PR and communications firm specializing in consumer products and business services, announced the expansion of its consumer client portfolio with the addition of Samsonite and Fine Cooking magazine. The agency has also hired consumer and tech public relations practitioner, Kristen Venuto, as senior account executive.
Hollywood Public Relations is supporting the launch of Samsonite’s new STRYDE Glider Cases featuring StrideAlign technology that redefines the physics of luggage maneuverability, while Fine Cooking’s partnership with Hollywood Public Relations largely focuses on social positioning, developing campaign strategies, and providing general, best practices for each of the publication’s social platforms.
Kristen Venuto is an agency veteran whose career spans nine years at top Boston PR firms including InkHouse, 451 Marketing and Cone Communications. Venuto is a results-driven media maven with experience pitching both B2B and B2C clients in the tech, food, apparel, footwear and pet industries. In her new role, she’ll be supporting consumer accounts through media relations, social media, strategic planning and new business.
“This is a really exciting time for us,” said Darlene Hollywood, principal, Hollywood Public Relations. “Not only are we adding to our consumer client roster with two well-known names, but we’re also adding to our growing staff, which is now 13 strong. Kristen has the knowledge and skills to really help us continue our growth in the consumer space.”