Bullfrog + Baum, a New York-based public relations and hospitality marketing group, has been named the agency of record for Korean restaurant Her Name is Han and West Village ramen shop MEW MEN. Bullfrog + Baum will work with each concept to develop and execute strategic public relations and marketing campaigns to promote the restaurants, which are a part of HAND Hospitality (which includes Take31, Izakaya MEW, Cho Dang Gol and Cup & Cup).
Since opening in September 2015, Her Name is Han has been one of the key players in ushering in a new era of authentic yet modernized Korean cuisine. MEW MEN is a refined ramen experience that takes its inspiration from music – and specifically how ramen, like music, celebrates the balance of different elements.
Bullfrog + Baum will serve as both restaurants’ agency of record, handling all national and local media relations for each concept.