In recognition of February’s upcoming "leap day," HB (www.hbagency.com), an integrated branding, marketing and public relations agency, invites companies and individuals seeking input and creative dialog around their marketing and communications challenges to join its expert team on February 29 for complimentary sessions aimed at helping address their communications challenges, map out next steps for growth and spur creative ideas for influencing target audiences. Participants can engage with HB at its Newton, Mass. headquarters, San Antonio office, or by phone or video chat. HB will also host a variety of "Hangouts" in Google + throughout the day.
Conceived as a way to creatively "capture" the additional day in February that occurs only once every four years, An Extra Day the HB Way helps companies in the business-to-business space to use the rare occurrence of an extra calendar day to engage in branding and communications discussions they might not otherwise address. The sessions will help companies lay out next steps to improve their messaging and branding, and address how they communicate with their audiences and key influencers.
Interested companies and individuals can sign up for office hours at firstname.lastname@example.org; those unable to schedule an in-person meeting are welcome to join the HB team via conference line. Individual sessions will last 30 minutes each; HB will select the most appropriate team members to address each participant’s marketing challenge. Availability is on a first-come, first-serve basis. Participants are also encouraged to submit questions, their challenges and background information ahead of time so that space and resources can be allocated accordingly.
HB Agency will provide updates for "An Extra Day the HB Way" via Twitter at #xtradaytheHBway, and on its web page at http://www.hbagency.com/blog/2012/an-extra-day/.
"This offer of complimentary consulting on February 29 is designed to help people and companies in the business-to-business space, allowing us to give back to a market that has been the mainstay of our success," said Nicolas Boillot, CEO of HB. "As business people, we often say and hear the refrain, ‘I wish I had thought of this two years ago.’ While we won’t solve every challenge during our Extra Day event, sharing our process and thinking will hopefully help a few businesses accelerate their success."