ANTHEMIC, a full-service global creative agency, announced that Haufe, a provider of tailored talent solutions for global companies, has tapped its PR division as their agency of record. Anthemic will be working with the European-based Haufe as they expand their U.S. footprint. Anthemic CEO and founder Alan Sartirana made the announcement.
“As a forward-thinking company, Haufe was looking for an agency able to message to its key C-level audience, as well as penetrate the lifestyle arena,” said Sartirana. “Anthemic’s Public Relations division is uniquely suited to achieving these goals, while planning and executing a campaign that puts Haufe in front of potential end-users across the board.”
“Haufe provides a unique model that helps good companies reach their full potential and become great ones. Our key philosophy is that employees truly run companies and a culture of intraprenuers will help corporations reach their financial goals,” said Kelly Max, CEO and co-founder of Haufe. “When choosing partners, be it clients or agencies, it’s key that they understand and share our vision of the future of the workplace and that the right company culture equals success. Anthemic understands Haufe and provides a tremendous understanding of both lifestyle and business sectors. And, maybe more importantly, they are indeed a company made up of intrapreneuers. They get it and us and we’re looking forward to a long and fruitful relationship.”