Gould+Partners has announced the launch of Gould+Partners Inside Edge…Business Strategy for PR, Media & Creative Service Agencies, an email newsletter catering to creative service agency owners and senior executives.
The email newsletter, which debuts July 19, will focus on agency management, M&A issues and best practices, profitability, valuations, executive retention and media and marketing trends. It will have a biweekly frequency and be distributed every other Tuesday. The newsletter, which is free, will be distributed to the company’s database and will be available to subscribers via a registration link on Gould+Partners website.
The content will be produced by Gould+Partners and will also feature contributed pieces from senior executives and aggregated content relevant to creative service agencies/firms.
Rick Gould, managing partner of Gould+Partners, said Inside Edge will be a handy tool for creative service agency owners and managers increasingly pressed for time.
“The newsletter will feature a disparate group of stories that can be read and absorbed very quickly,” he said. “The goal is to provide agency owners with a brief-like newsletter that will help them boost the value of their firm and educate them on the most profitable ways to operate an agency.”
Gould added that he is excited to lend his management consulting and M&A expertise to agency owners grappling with an ever-changing marketplace.
The email newsletter “will cover the multiple issues that are top of mind for agency owners, whether that’s how to boost lead revenue, improve strategic planning or retain millennial employees, which is a growing problem for agencies of all sizes,” Gould said.
Matthew Schwartz, editorial director of Gould+Partners, will serve as managing editor of the newsletter. If you have any news, information, studies and other content relevant to the marketplace, please contact him at firstname.lastname@example.org.