Good Scout Group (www.goodscoutgroup.com), a social good consultancy advising top corporations and nonprofits on social impact and cause-related initiatives and strategies, announced two senior-level hires at the firm. Good Scout has appointed Erin Dawkins as Managing Director of the organization and Jessica Kirkwood as Senior Strategist. The growth of the Good Scout team parallels its expanded capabilities following its merger with integrated family of agencies, Causemedia Group, in March 2015.
Dawkins and Kirkwood join cause veterans Philips McCarty and Maureen Carlson on the leadership team at the growing consultancy, with offices in New York City and Austin.
Dawkins joins Good Scout with over 17 years of professional experience with corporations and nonprofit organizations. She began her career as a management consultant with Towers Perrin and later on, Aon Corporation, where she advised Fortune 500 companies. Midway through her career, she transitioned to the cause-related sector by joining CCS, a management consultant firm advising nonprofit organizations on fundraising and philanthropy strategies as Executive Director, and again as Vice President several years later. Throughout her career in the cause space, Dawkins has designed and managed campaigns ranging from $10 million to $300 million—and has secured strategic partnerships with corporations such as AT&T, Delta Air Lines, Nationwide, Walmart and more.
Dawkins’ career in the nonprofit sector further broadened when she served as Director of Development at Malaria No More, a move which led her to connect with Good Scout’s Phil McCarty.
Kirkwood brings 25 years of nonprofit management experience to Good Scout, with a focus on fundraising, marketing and event management. Most recently, Kirkwood served as Deputy Chief of Staff on Michelle Nunn’s campaign for U.S. Senate in Georgia. She also previously served as Senior Digital Strategist with Social People where she helped nonprofit and corporate clients conceive of, plan and implement innovative online marketing projects. Before joining Social People, Kirkwood was Vice President for Digital Strategy at Points of Light, a national nonprofit focused on volunteerism, where she worked with brand partners such as Disney, Starbucks and Target.
Dawkins and Kirkwood bring an expanded skill set to the Good Scout team including deep experience in employee and volunteer engagement, fundraising campaigns and branding—essential areas of nonprofit management and corporate cause alliance strategy.
“We are privileged to welcome Erin and Jessica to our team as Good Scout continues to expand our work in pro-social brand strategies and nonprofit optimization,” said Good Scout CEO Phil McCarty. “Their experience spans the full spectrum of the corporate cause alliance space, and they understand how to bridge the gap between nonprofits and brands in connecting them to cooperate towards a greater good. Erin and Jessica will truly be assets to our clients as we continue to create measureable social impact strategies and programs for the nation’s blue-chip nonprofits and top brands.”
Good Scout Group merged with independently-owned family of marketing agencies Causemedia Group in March 2015, and the companies have since successfully collaborated, combining Good Scout’s proven strength in corporate cause alliance strategies (including CSR strategies, P2P sponsorship, marketing and branding) and data-driven valuation tools, with Causemedia’s years of branding, design and social media strategy experience.
“As Good Scout’s capabilities set expands from consulting and strategy to execution of creative, digital and social campaigns, we are confident that we have added the brightest minds to help our clients carry out their missions and achieve the greatest possible impact,” said Chris Noble, CEO, Causemedia Group.