GolinHarris (www.golinharris.com) and LinOpinion, one of India’s leading public relations agencies and a division of Lowe Lintas and Partners, announced the formation of a joint venture to deliver enhanced capabilities to clients in the region and internationally. The new entity will be known as LinOpinion GolinHarris and has six offices in India.
“After many successful years of partnership, we’ve decided that now is the right time to expand and formalize our relationship. India is an important market in our growth strategy,” said Fred Cook, CEO of GolinHarris. “A formal joint venture with LinOpinion allows us to enter the market quickly with an agency that has a strong reputation and heritage. It also allows us to bring a new way of working and thinking to clients in India with our new integrated approach we call g4.”
Established in 1994, LinOpinion is part of Lintas India Group. The agency, with six offices in India, provides corporate communications, public relations, and digital and social media services to leading brands.
Joseph George, CEO, Lowe Lintas & Partners, said “LinOpinion, with its large portfolio of blue-chip clients, is one of the fastest growing business units within Lowe Lintas & Partners India. And GolinHarris, a company that has revolutionized the way PR agencies work world over. While I am very excited with our mutual obsession with building brands, I am also convinced that their inputs, influence and involvement will not just help us scale up our operations in India, but also transform our PR offering to be more differentiated and better placed to respond to the ever evolving media environment and engagement dynamics."
“Our businesses and cultures are similar and our chemistry is good,” said Ameer Ismail, executive director, LinOpinion. “We’ve studied, and have had first hand experience with its g4 model of specialists. We believe the g4 model will be well-received by our clients and we look forward to transitioning our approach in the coming months.”
“Not only will clients benefit from our integrated model,” said Jon Hughes, president, GolinHarris Asia. “They will also have access to our innovative g4 tools such as The Bridge, The Bright Collective and Brand Voice; and to our global experts across multiple practices and industries.”
As part of Interpublic, LinOpinion will remain part of the Lowe Lintas network but will be fully integrated with Golin’s 39 offices worldwide. GolinHarris brings intellectual property, specialist training, award-winning technology and international expertise to the partnership.