GNFP Digital/Germinder has been named PR agency of record for Fear Free, an initiative to prevent and alleviate fear, anxiety and stress in pets by inspiring and educating the people who care for them.
“Fear Free is so pleased to be working with GNFP Digital/Germinder on our public relations initiatives. It is important to us that our vendor partners truly understand the Fear Free mission and programs. GNFP Digital/Germinder has shown tremendous passion and knowledge about our company and initiatives. Couple that with their extensive industry experience, and we see a sure path to a successful collaboration,” said Ruth Garcia, Chief Operating Officer, Fear Free, LLC.
The agency will provide strategic counsel and handle trade; national and local market media relations and related digital media. Initial assignments include the launch of Fear Free Happy Homes and the book launch of “From Fearful to Fear Free a positive program to Free Your Dog from Anxiety, Fears, and Phobias.” The book, due out next spring, is authored by Marty Becker, DVM, Lisa Radosta, DVM, DACVB, Wailani Sung, PhD, DVM, DACVB and Mikkel Becker, KPA CTP, CBCC-KA, CDBC, CPDT-KA, CTC.
“We are honored and delighted to work with Fear Free. Through Dr. Becker’s sheer determination and the hard work of so many experts I hold dear, Fear Free has grown by leaps and bounds in a very short time. The opportunity to work with him, Ruth Garcia, and the Fear Free team to bring this life-changing program to the pet-owning public is a very special opportunity,” said Lea-Ann Germinder, APR, President & Founder, GNFP Digital/Germinder.