Affect, a public relations and social media firm specializing in technology, healthcare and professional services, was selected by leading SaaS companies, Diligent Corporation and Ghostery, to spearhead their communications programs. These client wins represent a strong start to 2016, underscoring growth in the agency’s B2B technology practice.
Affect developed unique PR strategies for each company – including executive positioning and thought leadership tactics, column and byline article placement programs as well as Story Hijacking and Trend Intervention. The agency will also work with each client to establish a customized measurement dashboard, ensuring that program efforts drive overarching business goals and objectives.
“We selected Affect because the team truly understood our technology and customers,” said Kate Anderson, Director of Marketing and Communications, Ghostery. “Our goal is to drive awareness for our services and directly support lead generation and sales efforts. Affect’s proposed strategy and fearless approach to PR measurement was perfectly aligned with our expectations.”
Sandra Fathi, President at Affect, adds, “We are grateful that these companies are partnering with us on their PR programs. Our expertise in working with SaaS companies helps us to provide strategic counsel and forge aggressive and successful PR programs to help them achieve their goals.”