German Cosmetics Brand BeYu Appoints CRC to Manage PR and Marketing Communications in the U.S.

CRC, a New York-based public relations agency specializing in fashion and beauty, has been named the agency of record for BeYu, a German-based cosmetics brand known for their first-class products and unique color palette at an accessible price.

“CRC is thrilled to partner with BAM Brands USA, the distributor of BeYu, to bring the world’s top cosmetics trends, colors and lifestyles to the United States,” states Cindy Riccio, President and Founder of CRC. “BeYu is all about being yourself and expressing your true colors, all elements that we believe will resonate with the individualistic American consumer. We look forward to working with BAM Brands USA to generate brand awareness for BeYu’s expansive yet accessible line of cosmetics.”

“BeYu stands for passion, and we are passionate about this partnership with CRC,” said Christian Dean, the CEO of BAM Brands USA. “We are ready to take our passion for cosmetics and share it with the American marketplace, beginning with the launch at CVS.com, which really speaks to the affordability of our products while showing that you don’t have to sacrifice quality for quantity.”

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