German Cosmetics Brand BeYu Appoints CRC to Manage PR and Marketing Communications in the U.S.

CRC, a New York-based public relations agency specializing in fashion and beauty, has been named the agency of record for BeYu, a German-based cosmetics brand known for their first-class products and unique color palette at an accessible price.

“CRC is thrilled to partner with BAM Brands USA, the distributor of BeYu, to bring the world’s top cosmetics trends, colors and lifestyles to the United States,” states Cindy Riccio, President and Founder of CRC. “BeYu is all about being yourself and expressing your true colors, all elements that we believe will resonate with the individualistic American consumer. We look forward to working with BAM Brands USA to generate brand awareness for BeYu’s expansive yet accessible line of cosmetics.”

“BeYu stands for passion, and we are passionate about this partnership with CRC,” said Christian Dean, the CEO of BAM Brands USA. “We are ready to take our passion for cosmetics and share it with the American marketplace, beginning with the launch at, which really speaks to the affordability of our products while showing that you don’t have to sacrifice quality for quantity.”

We've updated our Privacy Policy. Read the updated policy →

PR Biz Update PR Agency News PR People Marketing Trends
No Preview
Brenda Zambrello Joins Mason, Inc. as Media Director

Bethany, Conn.-based Mason, Inc. announced that seasoned media professional Brenda Zambrello...

No Preview
Jennifer O’Neill Joins Lippe Taylor to Lead Healthcare Practice

Lippe Taylor, a leader in communications and marketing that moves women,...

No Preview
The Plank Center Announces Free May 4 Webinar on the Hidden Figures in PR

When you think of the pioneers of the public relations profession...

Thought Leaders On Deadline
Pat Reilly
Hiding in Plain Sight: The Genius of eBay’s Diversity Report Release

By Pat Reilly, CEO, PR & Company As Diversity & Inclusion efforts...

Jim Newman
How an Effective Comms Strategy Can Help Combat Misunderstandings, False Statements and Even Downright Lies

By Jim Newman, Account Supervisor, KGBTexas Communications Some say we now...

Content Marketing
5 Lessons Content Marketers Can Learn from Traditional PR

By Charles Dearing, Freelance Writer/Blogger For many small business owners, mastering...