GCI Health, a healthcare-focused global public relations agency, continued its record growth in 2016, adding 25 new hires across the agency’s offices to accommodate growth on a broad range of accounts spanning the pharmaceutical, biotech, medical technology, patient advocacy and healthcare IT sectors. This significant growth fueled expanded service offerings in corporate communications, digital and social media, content creation and creative design, as well as continued investment in its ‘best in the business’ media offering.
GCI Health Expands Corporate Offering with Key Senior Hire
Increasingly, GCI Health is brought in to redefine and shape the reputation and value of healthcare companies and clients, and to position their leadership in an evolving and progressively complex healthcare landscape. This portfolio of work also includes corporate media outreach, executive visibility, corporate social responsibility, access communications and employee engagement.
To support this growing need and build the agency’s corporate health communications offering, GCI Health has added Alexandra (Alex) Peterson as Senior Vice President. Alex will be responsible for overseeing the agency’s current work which is growing into larger corporate assignments, as well as managing the unprecedented opportunities the agency is experiencing in this arena from pharmaceutical, biotech, medical technology and health IT companies. As part of this, Alex will also focus on shaping the education and discussion around the introduction of biosimilars (biologic drugs that are highly similar to biopharmaceutical products) as the market forms in the U.S. and expands globally. Alex joins GCI Health from Makovsky, where she managed the healthcare practice.
“Over the last few years, we have dedicated ourselves to expanding our collective skillset to anticipate and meet our clients’ changing communications needs,” said Wendy Lund, CEO, GCI Health. “The addition of Alex further strengthens our corporate health offering and puts us in an excellent position to ensure that GCI Health continues to delight our clients and help them stand out in this very crowded – and likely to become more complex – healthcare space.”
GCI Health Expands Digital Team with an Expanded Focus on Content Creation
The healthcare industry is increasingly focused on content creation and marketing. GCI Health has helped its clients not only to keep pace, but to truly innovate in the digital healthcare space and “revolutionize realistically,” whether collaborating with clients to use augmented reality to show their commitment to corporate responsibility, helping to execute a major social promotional push to refresh a
10-year campaign or launch a suite of social channels featuring a branded Facebook community with open commenting (a rarity in the healthcare space).
To accelerate the agency’s efforts in the digital space, GCI Health has added Sarah Campbell as a Vice President. Sarah brings a wealth of digital/social expertise to the GCI Health team with an emphasis on content strategy and development. For more than 15 years Sarah has focused on delivering patient- centric, digital solutions for high-profile healthcare brands such as Johnson & Johnson, Pfizer, Genentech and Novartis. Prior to joining GCI Health, Sarah was Director of Digital Strategy at Rockfish, a WPP agency, leading digital innovation projects for Janssen and IBM Watson Health.
Senior Media Team Member Promoted
Media continues to be an outstanding competency for GCI Health. Maura Siefring has been promoted to Senior Vice President of the agency’s media department, bringing more than 14 years of journalism and healthcare media relations experience with expertise in developing strategies for products throughout the various stages of lifecycle.