Fyn Public Relations, an award-winning Colorado-based public relations firm, has hired Kayla Roofe as an assistant account executive. In this role, Kayla will be responsible for ongoing support for all firm and client activities including strategy, media relations, digital and social media, community relations, marketing communications and more. She joins the team as Fyn Public Relations celebrates its fifth anniversary.
“The past five years have been exceptional for us and I know we will continue to do great things with Kayla on the team,” said Nicole Yost, founder and president of Fyn Public Relations. “She is a dynamic PR professional with a diverse skill set, targeted experience and passion for our industry.”
Kayla brings public relations, marketing and business development experience from previous work with the Colorado Avalanche, JKD & Company, and Hach. At Hach, she assembled and executed an accomplished social media platform and helped launch a proactive research analysis of its social media platforms to secure its first dedicated social media budget. With JKD & Company, she was responsible for spearheading brand awareness of the U.S. Olympic Team’s 2012 Winter Olympics female Chief Medical Officer. She is active in the northern Colorado community through previous work with the Fort Collins Chamber of Commerce’s Red Carpet committee and is a member of the 2016-2017 class of Leadership Loveland through the Loveland Chamber of Commerce. Kayla is also an active member of the Public Relations Society of America.
“Fyn PR has such an exciting and powerful brand, and I’m thrilled to be joining at the opportunity to contribute to the firm’s work with award-winning clients,” said Kayla.