Fresh Healthy Vending International, Inc., a leading healthy vending franchisor, announced industry veteran Paul Schmidt as the company’s first Chief Marketing Officer. Paul will oversee and lead all brand, strategy and marketing initiatives for the company’s two brands, Fresh Healthy Vending (FHV) and Reis and Irvy’s.
“With such an impressive background, we’re confident Paul will direct our marketing strategies toward great success in his new role as CMO,” says Nick Yates, Chairman of FHV. “Paul will be responsible for handling all developments and creative direction for our existing brand, as well as our new brand, Reis and Irvy’s. He’ll focus on building strategies that pertain to consumers and our franchisees in order to drive FHV’s overall growth.”
Paul comes to FHV with 24 years of industry experience as a global marketing and brand development specialist. Most recently, Paul was Chief Operating Officer for Balboa Brands Inc., franchisor for the Juice It Up! concept, directing and overseeing a national franchise network. Additionally, his experience outside of the industry includes work with global clients such as Marriott International, Yamaha Motor Corporation and Monster Energy.
“I’m thrilled to be here. Fresh Healthy Vending is a great company and we have a lot of opportunity that lies ahead of us for marketing improvements,” says Schmidt. “My passion for branding, mixed with Nick’s passion for company growth is a merger that will surely lead to success for both Fresh and Reis and Irvy’s as a whole.”